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Author Archives: Patrick Doherty

About Patrick Doherty

Patrick Doherty is marketing, branding and communications leader with over 20 years experience. As a student the MCDM program Patrick is focused on understanding how media, digital technology and social networks can transform social and cultural norms as well as the way we do business.

SXSW: Stop waving your arms you’ll knock over my printed mug. And are those Google Glasses Ray Bans?

Based on this past week’s shenanigans at SXSW Interactive in Austin, very soon we will all be sitting at home gesticulating wildly at monitors or TV’s in order to make a booking on a rocket to space while our shirts … Continue reading


2013 SXSW Interactive Award Winners

Yes I sat through the awards ceremony for you all to bring you this year’s SXSW Interactive Award winners. Subsequently, I realized I could have just got the information off the press release and used those two hours of my … Continue reading


Lets Get Physical: Shiny New Things at SXSW

So yesterday I took a wander through the SXSW trade exhibition. Here’s a couple of shiny new ideas and things that caught my attention both at the trade show and elsewhere. Hardware and ways to make the interent a more physical … Continue reading


SXSW Wrap-up Day 2

Flip the Media’s day 2  wrap-up of South by Southwest Interactive . A big day here at SXSW Interactive as the stars came out to educate and and enlighten us. Carolyn Higgins: It was a fabulous morning for anyone who cares … Continue reading


Value from nothing – the sharing economy

AirBnb,  etsy and Relay Rides are the current poster children of the sharing economy. If you don’t know what that is, it’s also called collaborative consumption or peer-to-peer selling. In other words, just fancy names for one person selling or renting … Continue reading


Viral Video: Chasing Ice

At this year’s Oscars one of the Best Original Song nominations was Chasing Ice featuring Scarlett Johansson and Joshua Bell.  It didn’t win (well done Adele) but it did bring some welcome exposure to documentary from whence it came. As the blurb … Continue reading


Should employees toot (or tweet) their company’s horn?

A couple of weeks ago I spent the day at Seattle’s IN-NW Conference. The theme of this year’s event was the “ Current and Future Landscape of Social Engagement”. All in all it was an informative day and great to hear from … Continue reading


Viral Video: Titus’ trick shots

Flip is pretty sure that right about now both the NBA and Nike are firing up their check books. Watch toddler Titus, the basketball baby, make some magic hoops. Nothing like a 2 year old over achiever to make you feel … Continue reading


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