Family person, Disney web data analyst, UW alumna, former USMC SSgt. Opinions are my own.
Chipotle’s companion film, “The Scarecrow,” for their new free app by the same name, available through iTunes, took off this week with over a million and a half ...On September 13, 2013 / By Sarah McCaffrey
Dustin Hoffman chokes up and lets the world know about his real reasons for doing Tootsie. If you’re ever in Seattle, Mr. Hoffman, look us up. We’ll buy ...On July 12, 2013 / By Sarah McCaffrey
Zach Braff, courtesy Kickstarter They funded his movie in three days. Zach Braff wanted creative control of the follow-up to his hit independent film, “Garden State“. According to Zach ...On May 1, 2013 / By Sarah McCaffrey
Earlier this month, the U.S. Securities and Exchange Commission (SEC) affirmed that companies can disclose information via social media. This decision came as a response to an event ...On April 22, 2013 / By Sarah McCaffrey
“Content across platforms, engagement across platforms. ‘Transmedia storytelling’ is absolutely crucial.” –Hanson Hosein, Director of UW’s MCDM program At the in-nw conference February 13th, we heard from panelists representing a ...On February 19, 2013 / By Sarah McCaffrey
What is native advertising? Last month, Mashable published a fantastic infographic and tried out a definition: “Native advertising refers to a specific mode of monetization that aims to ...On January 16, 2013 / By Sarah McCaffrey
As we honor our active duty troops and veterans, this Veterans Day, we thought it might be good time to talk about the morale-building benefits of social media in ...On November 12, 2012 / By Sarah McCaffrey