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  • ESPN 2009 NFL Main Set Image by Marianne O'Leary
    Career 0

    Answered: The Questions You Didn’t Know You Had About Storytelling at ESPN

    Above: ESPN set for the NFL 2009 draft: Image by Marianne O’Leary (CC by 2.0) How many times in your career have you had to explain why storytelling ...

    On December 15, 2014 / By Jillian Reddish
  • Katniss
    Entertainment 0

    3 Great Lessons in Building Fan Communities from the Latest Hunger Games Digital Campaign

    As new technologies allow audiences to consume and interact with content across a variety of mediums, story-makers are now expanding their narrative universes across multiple platforms. Lionsgate, the ...

    On November 21, 2014 / By Shefali Sain
  • Jim Carrey
    Marketing 0

    Viral Video: Lincoln Ads – Saturday Night Live

    “Why do I drive a Lincoln? Why does anyone do anything?” intones Jim Carrey, as he channels Matthew McConaughey in the Saturday Night Live version of the now ...

    On November 14, 2014 / By Connie Rock
  • Vicki Draper at SIC 2014
    Marketing 0

    Over the Selfie, Through the Visuals and Into the Storytelling – Day 2 at Seattle Interactive

    At the Seattle Interactive Conference  this week, the “Makers” theme was on full display. This year’s speakers? They’re makers in every sense of the word. They make media, ...

    On October 17, 2014 / By FlipTheMedia
  • L-dub girls answer questions at SIC
    Marketing 0

    The Revolution Will Be Televised, Taught, Shared, and Sold – Day 1 at Seattle Interactive

    Seattle Interactive Conference kicked off on Wednesday at the Washington State Convention Center, and, while the theme for the conference is “Makers,” day one of SIC made it ...

    On October 16, 2014 / By FlipTheMedia
  • Popart collage thumbs up
    Law & Policy 0

    Full Disclosure: How to Endorse Brands Online Without Getting Into Trouble

    By Alejandra Butrón Friend requests, post, updates, texts, pins, followers, “likes” – we live in a world connected through social media. But it’s not only about people connecting ...

    On July 16, 2014 / By FlipTheMedia
  • Screenshot Nike Video
    Marketing 0

    Viral Video: Nike Football – Risk Everything

    The World Cup, the world’s biggest and craziest sports celebration is just around the corner! Billions of fans and 32 nations around the world are gearing up for ...

    On May 23, 2014 / By Pragya Mehta
  • Content Crown
    Business 1

    5 Big Takeaways from Confab 2014: Time Well Spent with Content Strategists

    Have you ever been in a room with over 600 people who all are excited that they finally don’t have to explain what they do? This energy and ...

    On May 13, 2014 / By Kathy Matosich
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