Browsing Category Marketing
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Career 0
Answered: The Questions You Didn’t Know You Had About Storytelling at ESPN
Above: ESPN set for the NFL 2009 draft: Image by Marianne O’Leary (CC by 2.0) How many times in your career have you had to explain why storytelling ...
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Entertainment 0
3 Great Lessons in Building Fan Communities from the Latest Hunger Games Digital Campaign
As new technologies allow audiences to consume and interact with content across a variety of mediums, story-makers are now expanding their narrative universes across multiple platforms. Lionsgate, the ...
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Marketing 0
Viral Video: Lincoln Ads – Saturday Night Live
“Why do I drive a Lincoln? Why does anyone do anything?” intones Jim Carrey, as he channels Matthew McConaughey in the Saturday Night Live version of the now ...
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Marketing 0
Over the Selfie, Through the Visuals and Into the Storytelling – Day 2 at Seattle Interactive
At the Seattle Interactive Conference this week, the “Makers” theme was on full display. This year’s speakers? They’re makers in every sense of the word. They make media, ...
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Marketing 0
The Revolution Will Be Televised, Taught, Shared, and Sold – Day 1 at Seattle Interactive
Seattle Interactive Conference kicked off on Wednesday at the Washington State Convention Center, and, while the theme for the conference is “Makers,” day one of SIC made it ...
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Law & Policy 0
Full Disclosure: How to Endorse Brands Online Without Getting Into Trouble
By Alejandra Butrón Friend requests, post, updates, texts, pins, followers, “likes” – we live in a world connected through social media. But it’s not only about people connecting ...
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Marketing 0
Viral Video: Nike Football – Risk Everything
The World Cup, the world’s biggest and craziest sports celebration is just around the corner! Billions of fans and 32 nations around the world are gearing up for ...
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Business 1
5 Big Takeaways from Confab 2014: Time Well Spent with Content Strategists
Have you ever been in a room with over 600 people who all are excited that they finally don’t have to explain what they do? This energy and ...
