Browsing Category Sports
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FtM at SXSW 0
More than a game: Digital strategy for NBA championships
Or, How to work with a really strict Public Relations office Do you have what it takes to support a team at the highest level? At SXSW, two ...
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Marketing 0
So how about those Super Bowl 50 ads, eh?
Americans are a funny bunch. We Canadians don’t understand why they’re so loud sometimes, or whether Donald Trump is a Disney character or an actual politician, or why ...
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Marketing 0
Let’s Get Stoked: Sports Content Channels for an Action-Packed 2015
Above: Red Bull-sponsored rider Josh Sheehan performing a double flip in Pretoria (Image by Samo Vidic – Red Bull Content Pool) Did you get a rad pair of ...
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Sports 0
Viral Video: Are You Totally Ready for the Tour de France?
As the World Cup winds down, the intrepid, almost superhuman riders of the Tour de France have embarked on their epic journey. With stunning routes and a colorfully clad ...
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Social Media 1
What the World Cup Tells Us About the State of Social Media
Something strange happened last week at the high court of American sports coverage, ESPN’s Sportscenter. King James (NBA superstar LeBron James, that is) had just announced to take ...
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Marketing 0
Viral Video: Nike Football – Risk Everything
The World Cup, the world’s biggest and craziest sports celebration is just around the corner! Billions of fans and 32 nations around the world are gearing up for ...
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Sports 0
Seattle Bike Polo: Creating and Keeping a Thriving Community in the 206
By Connie Rock, Cohort 12 If you’ve spent any time at Cal Anderson or Judkins Park in Seattle, you might have seen them. Intrepid cyclists with mad bike ...
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Sports 0
Viral Video: No Medal, No Cry
If you can’t smash the competition, disarm them with your charm and your sense of fun. No one expects serious competition in winter sports from a Caribbean nation ...
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