Comments on: Not That There’s Anything Wrong With That http://flipthemedia.com/index.php/2008/09/not-that-theres-anything-wrong-with-that-2/ A blog about the digital media revolution Fri, 10 Sep 2010 06:44:56 +0000 hourly 1 http://wordpress.org/?v=3.0 By: crackerbelly http://flipthemedia.com/index.php/2008/09/not-that-theres-anything-wrong-with-that-2/comment-page-1/#comment-1028 crackerbelly Thu, 18 Sep 2008 15:19:06 +0000 http://mcdm.wordpress.com/?p=682#comment-1028 Confirmed...the company e-mail just came out. Microsoft will launch the new "Life Without Walls" campaign this evening in the U.S. on “The Office” on NBC between 9-9:30pm Eastern and Pacific Time. Adriana was right. It just didn't work. We'll see what's next soon. Confirmed…the company e-mail just came out. Microsoft will launch the new “Life Without Walls” campaign this evening in the U.S. on “The Office” on NBC between 9-9:30pm Eastern and Pacific Time. Adriana was right. It just didn’t work. We’ll see what’s next soon.

]]> By: hrhmedia http://flipthemedia.com/index.php/2008/09/not-that-theres-anything-wrong-with-that-2/comment-page-1/#comment-1029 hrhmedia Thu, 18 Sep 2008 04:32:28 +0000 http://mcdm.wordpress.com/?p=682#comment-1029 It looks like they're going to keep trying. They've just canned the campaign, and Seinfeld! http://valleywag.com/5051455/microsoft-to-announce-jerry-seinfeld-ads-cancelled-tomorrow Although Adriana's points are well-taken, I still enjoyed this 2nd online ad, and thought Bill Gates was the real star. And ultimately, it got everyone talking. Just maybe not the right conversation (I.e. were these the same geniuses who created Vista?). It looks like they’re going to keep trying. They’ve just canned the campaign, and Seinfeld! http://valleywag.com/5051455/microsoft-to-announce-jerry-seinfeld-ads-cancelled-tomorrow

Although Adriana’s points are well-taken, I still enjoyed this 2nd online ad, and thought Bill Gates was the real star. And ultimately, it got everyone talking. Just maybe not the right conversation (I.e. were these the same geniuses who created Vista?).

]]> By: Adriana http://flipthemedia.com/index.php/2008/09/not-that-theres-anything-wrong-with-that-2/comment-page-1/#comment-1030 Adriana Wed, 17 Sep 2008 18:04:13 +0000 http://mcdm.wordpress.com/?p=682#comment-1030 I'm sorry to burst the bubble on this one. I agree that it has great storytelling and potential for viral distribution HOWEVER, my problem with this is that this same idea was used by American Express in 1995 and then 2004 (Superman and Seinfeild adventures)! The Superman & Seinfeld also generated great buzz for Amex, they were storytelling based and great a little abstract as typical of Jerry Seinfeld... and this was very cutting edge at the time, because it 2004 viral marketing was just starting to boom... so I'm sorry but this campaigns seems like a complete copycat to me. Additionally, I have HUGE problems with this campaign from a branding perspective. Seinfeld is a 90s icon (and I do love him), and New York icon (which makes a lot more sense for a brand like Amex based in NY). When you use a celebrity you want someone that embodies your brand and the message you are trying to get across. So Vista is slightly awkward, funny, about nothing type of software that is cool in the 90s? I don't think Seinfeld is the right celebrity for this, though I applaud the "idea" of Microsoft with unconventional campaign that creates something to talk about. Let's not forget that their initial launch campaign for Vista didn't go so well. So my message is... Keep trying. I’m sorry to burst the bubble on this one.

I agree that it has great storytelling and potential for viral distribution HOWEVER, my problem with this is that this same idea was used by American Express in 1995 and then 2004 (Superman and Seinfeild adventures)!

The Superman & Seinfeld also generated great buzz for Amex, they were storytelling based and great a little abstract as typical of Jerry Seinfeld… and this was very cutting edge at the time, because it 2004 viral marketing was just starting to boom… so I’m sorry but this campaigns seems like a complete copycat to me.

Additionally, I have HUGE problems with this campaign from a branding perspective. Seinfeld is a 90s icon (and I do love him), and New York icon (which makes a lot more sense for a brand like Amex based in NY). When you use a celebrity you want someone that embodies your brand and the message you are trying to get across. So Vista is slightly awkward, funny, about nothing type of software that is cool in the 90s?

I don’t think Seinfeld is the right celebrity for this, though I applaud the “idea” of Microsoft with unconventional campaign that creates something to talk about. Let’s not forget that their initial launch campaign for Vista didn’t go so well. So my message is… Keep trying.

]]> By: crackerbelly http://flipthemedia.com/index.php/2008/09/not-that-theres-anything-wrong-with-that-2/comment-page-1/#comment-1031 crackerbelly Sat, 13 Sep 2008 17:31:55 +0000 http://mcdm.wordpress.com/?p=682#comment-1031 In the building 16 cafeteria on Microsoft campus, this was the lunch topic yesterday. Your points, Hanson, are spot on with the conversation that I heard at the lunch table. I wondered while we were talking if these same conversations are taking place elsewhere or is it happening here just because its our product? I think it's the former. I like the idea that the ad that airs is shorter than what you can find online. People seek out and share the ad with each other. That I think is a good ad. It entertains and it becomes viral. In the end, if we're lucky, we'll get a cute story out of it. - Mark In the building 16 cafeteria on Microsoft campus, this was the lunch topic yesterday. Your points, Hanson, are spot on with the conversation that I heard at the lunch table. I wondered while we were talking if these same conversations are taking place elsewhere or is it happening here just because its our product? I think it’s the former. I like the idea that the ad that airs is shorter than what you can find online. People seek out and share the ad with each other. That I think is a good ad. It entertains and it becomes viral. In the end, if we’re lucky, we’ll get a cute story out of it.

- Mark

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