Pizza Hut’s Facebook app lets users order pizza online

Posted by ms.cindywong on
Saturday, October 18th, 2008 at 8:43 pm

Pizza companies are leading the charge in online food ordering. How big is the market? Online pizza sales are a multi-billion dollar market. Pizza Hut has debuted a Facebook applet that users can embed on their profile or wall pages. Users can then browse menus and place orders without having to leave the social network site. [from BetaNews] Already, over 312,000 Facebook users have signed up for Pizza Hut’s facebook applet. This year, 2008, has seen an uptick in food companies catering to internet savvy consumers. Dominos and Pizza Hut created mobile websites where users could text message pizza orders [from Switched].

However, In terms of success, Papa Johns is king. In 2001, Papa Johns paved the e-commerce path to pizza profits when it debuted online ordering to its customers. From $20 million in its first year of operation, Papa Johns has reached its $1 Billion in pizza online. Last year, their online pizza sales were $400 million [from Switched ].

Share this post:

(No Ratings Yet)

Loading ...

5 Comments, Comment or Ping

rubir

This is good news for Facebook members who love Pizza Hut. Now they can order their pizza while they’re connected with their social network! What is next??? According to an article I read this week, Facebook is adding a function very similar to the one that MySpace added last month, which allows you to share and listen to music. Does this mean that people won’t physically interact with anybody anymore?

Oct 18th, 2008
Raquel Hirai

Hmm, this is interesting. I wonder how Pizza Hut will manage all the online orders without making Facebook extremely slow. Another problem: will they deliver pizza 24/7? People can get very frustrated if they try to use Facebook to order pizza after going to a club and if there is no late delivery available…

Oct 19th, 2008
Mukman

My thought is that Papa John’s was out there way ahead of the game with ordering pizzas on their website from the local franchise of your choice with all the hours posted.

Just trying to sign up for the site was a PITA. Didn’t seem to want to take my birthdate in format presented. If PH operates the same way as PJ’s does, then it simply means to me that the assumption is that the younger demographic lives in/on FB and, therefore, would prefer the ‘bookmark’ there rather than in a web browser.

My take is that this is much ado about nothing except the obvious of trying to reach the market. If PH has its ‘hyperlocal’ directory tree in order, then it could catch on or be imitated by others.

Oct 20th, 2008
Mukman

That is – trying to sign up for the PH site was a pain. PJ’s was pretty easy from what I recollect.

Oct 20th, 2008
roniayalla

To me this is just another useless Facebook app.

I have Facebook open just about anytime I have my computer on. Not only would I not take the time to add the Pizza Hut app, but I wouldn’t order pizza from a tool on an external site — what assurance do you have that the app is working? What if Facebook is down?

Oct 22nd, 2008