http://flipthemedia.com/index.php/2008/11/charleneli-mcdm/ A blog about the digital media revolution Wed, 28 Jul 2010 19:53:32 +0000 hourly 1 http://wordpress.org/?v=3.0 http://flipthemedia.com/index.php/2008/11/charleneli-mcdm/comment-page-1/#comment-1420 jeffhora Sun, 23 Nov 2008 23:12:32 +0000 http://flipthemedia.com/?p=2168#comment-1420 In the book I found it enlightening, and not too surprizing, that most companies who wake up to the groundswell want to bypass or at least wildly accelerate the listening to, talking with, energizing and supporting arcs of working with a community and go straight to ENGAGING (i.e.-what can the community make/do for us). It seems to be a common misconception that, even if a community around your product/service already exists, any organization's budding involvement in the community must be built upon a SOLID basis of trust, and building trust tends to take some time (your mileage may vary on just how long....). Adriana points out the comments that Charlene made that correspond to 'old school' metrics. Working and partnering with people is as old as society, hence those are as applicable as ever. Companies need to take care and not try to short circuit thier own participation in a community, lest they shoot themselves in the foot, figuratively, and end up alienating their own potential partners. In the book I found it enlightening, and not too surprizing, that most companies who wake up to the groundswell want to bypass or at least wildly accelerate the listening to, talking with, energizing and supporting arcs of working with a community and go straight to ENGAGING (i.e.-what can the community make/do for us). It seems to be a common misconception that, even if a community around your product/service already exists, any organization’s budding involvement in the community must be built upon a SOLID basis of trust, and building trust tends to take some time (your mileage may vary on just how long….).
Adriana points out the comments that Charlene made that correspond to ‘old school’ metrics. Working and partnering with people is as old as society, hence those are as applicable as ever. Companies need to take care and not try to short circuit thier own participation in a community, lest they shoot themselves in the foot, figuratively, and end up alienating their own potential partners.

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