A useful, funny 75 page guide on how to evangelize for social media going at your small or medium organization, now available as a free downloadable e-book here.

“Before beginning a tactical engagement in social media,
you’ve got to get your team on board…. We’re shooting
for a slow and steady invasion (think Operation Torch, the deliberate
1942 Allied Invasion of French North Africa) versus a fumbling tryeverything
disaster here (think Operation Market Garden, the poorly
planned and aborted full-scale European invasion that followed DDay).
You’re not a restaurant consultant, struggling to save a dying
Pan-Asian Fusion restaurant. You’re not going to throw everything at
the wall and see what sticks.”