The CEO of my company seems to think not. He makes a few very interesting points in this guest column for Adweek. However, I don’t think the tools of digital marketers are limited at all. If anything, we have more tools. TV, print, radio, outdoor…these are fairly limited in their scope. The digital realm can span far beyond these traditional forms of advertising and engage people in ways previously unheard of.
Digital AOY? I don’t see the need
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3 Comments, Comment or Ping
ivsyd
Chris,
This link doesn’t work
Feb 17th, 2009
cellis
Should work now.
Feb 17th, 2009
rubir
After yesterday’s lecture with Warren Sukernek (twitter), I agree with you! Marketers now have more tools, but as customers now we have more control over the messages. Now looks more like an invitation rather than an obligation.
Feb 18th, 2009
Reply to “Are digital marketers really marketers?”