Lots of companies are now trying to incorporate social media into their marketing campaign. Twitter as a very famous social media platform has become a important place for companies to do that.
Tracking Twitter(http://trackingtwitter.com/brands) is a website used to classify companies that have profiles in Twitter. It sorts all those brands by media, television, celebrities and electronic artists. Under these four big groups, it further classifies those brands for the purpose of bringing convenience to users. Further more, every brand’s latest tweets and followers will be demonstrated parrallel to each brand. As I see, this website could be a good place for companies to evaluate their online influence and for users to measure the popularity and credibility of those brands.
(2 votes, average: 5.00 out of 5)
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2 Comments, Comment or Ping
yenching
It is great to see that the brands have already adopted the Twitter into their marketing strategy. That tracking Twitter is a quite useful tool for us to monitor how those brands communicate with the followers on Twitter. Twitter is a great place where the brands can cultivate their credibility and provide customer services. The art of the language in Twitter is also an interesting topic to me. How those brands choose the words and present them to the followers on Twitter helps to build the brand image. For example, if Jack in the Box on Twitter, I would expect that the brand would use a tone of “Jack” to talk to the followers on it.
Here is an article about the brand integrity and Twitter.
http://www.marketingvox.com/how-to-using-twitter-to-build-brand-integrity-038162/
Mar 12th, 2009
Rubi Romero
Twitter is becoming a very important tool for many businesses, not only in the US, but in other parts of the world, each twitter with its own personality added.
Mar 12th, 2009
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