On June 3, 2009, Bing was introduced to the public. Many call it a new search engine, however José Piñero, Microsoft Manager, stated that Bing is a decision engine to help people to make decisions faster, especially in the areas of shopping, travel and health.
Last Tuesday, Piñero introduced Bing to the Hispanic community here in Seattle through a Spanish News Program (KUNS/UNIVISION). Bing is available in the Spanish language and currently Bing is investing in different languages in all parts of the world. This multilingual section not only includes the languange, but local feature development that addresses the user habits and the user needs, in other words an engine with cultural competence.
Using the term decision engine when referring to Bing, will distinguished Bing from other search engines that do not offer the same feature as Bing does. Innovation will continue in this area as more business get that there is a global market out there. My question is, what would be next?
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Brook Ellingwood
Of course, the first test I subjected Bing to was to search for my own name. It returns the same woefully bad results that MSN Live Search always did for the same vanity search. It’s kind of cool that my one IMDB credit from over a decade ago shows up first, but it’s pretty irrelevant, especially in comparison to Google’s results, which start with my LinkedIn profile, then follow with my personal site at http://brookellingwood.com. I made it 7 pages into Bing’s results before giving up on ever finding http://brookellingwood.com at all. Considering that I’ve done a ton of work on making that site discoverable (including linking it twice in this post) that’s pretty strange.
Maybe Bing really does do “decision-y” things better than Google, but unless they also can get the “discover-y” things that people need all the time right, they aren’t going to make much of a dent in the big G’s traffic numbers.
Jun 19th, 2009
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