Flip the Media
A blog about the digital media revolution

Matthew Stringer produced this video as part of class discussion of Benkler’s The Wealth of Networks. Have a look – it’s excellent!

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This entry was posted on Monday, November 23rd, 2009 at 2:49 pm.
Categories: Legal Issues, Social Media.
Tags:, ,
Posted by Kathy Gill.

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6 Comments, Comment or Ping

  1. Li Li

    Really impressed by this video, in Kathy’s class. It explains some ideas about the book “the Wealth of The Network” to me clearly and emblematic.
    Information want to be free. This notion has changed and been changing out life a lot. Every one can share information and cooperate with others online, which causes a lot of pain on the market-based industry.
    Copyright law, even cause creativity more difficult and expensive, is focused and enforced. Companies want to know how to make profit in this free world. Both information and the crowd want information to be free.
    Benkler’s repeated ideas and excessive sentence structure make me confused and lost in the book. Thanking to your presentation, I suddenly understand what he is trying to express and communicate with us.

  2. Jeremy

    Actually surprised by how this video hit me. For the first minute or so, I was slightly bored, but the message got tighter. Excellent use of music and planning your cuts to it – it really had a tremendous impact on the delivery of the message, Matt.

  3. Priti

    I found the video very informative, but as Hanson mentioned in class, seeing all those logos for Facebook, Twitter, YouTube etc. does make you wonder if we’re entering the McDonaldization of the Internet. I’ve been reading “Bowling Alone” by Robert Putnam and it has some very interesting insights into how society projects a lot of its desires onto new technologies, often creating a image based on “hype and hope” than reality. I’m not saying that’s true, but it’s interesting to look at both sides of the equation. As Putnam points out, “the commercial incentives that currently govern Internet development seem destined to emphasize individualized entertainment and commerce rather than community engagement.”

  4. 100% agree, Internet is the most competitive market out there.

    Content is information. In the Digital Media era, the most important good is information. Nowadays, traditional media, including newspapers and TV broadcasters, and new social media, such as Twitter and Facebook, are concerned about how to make a sustainable business model to monetize online content and services. Maybe the in this new era the currency is “information”, we all exchange information, we pay with information. For perspective, Facebook users are receiving an excellent networking service and in exchange users are providing Facebook with valuable information about trends and behaviors. Isn’t that a way to pay for Facebook service?

    Now, as in any business, we need profits. In digital media, the name of the game is “information”. It sounds too simplistic to just start charging users for services to make this a sustainable business model. Instead, that successful business model will emerge from translating the information into a competitive advantage to win versus competition, in any area.

    I think we need to shift our thinking from “when do we start charging users to make money?” to “when do we start using the information users are providing us to address market unmet needs and then, make money?”.

    Food for thought…

    - ADR

  5. Rose Egge

    Matthew, congratulations on an exceptional production! When I first saw this video in class I was really impressed. Upon a second viewing, I have come to appreciate a point you make about the true value of the Internet—unlimited access to information.

    Now, forgive me for being an idealist for a moment. As you seem to suggest, the greatest gift we have is knowledge, and the greatest gift the Internet has given us is the ability to distribute and absorb it. With this ability comes a moral and ethical challenge, in my mind. While I agree with your statements about the internet being the most competitive market today, I took your challenge “Now get in there and play” as a call to use this tool in a way that will advance humanity, which I believe should be just as important as advancing our finances.

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