These nine posts, chosen by the editors of Flip the Media, demonstrate the impressive depth and breadth of knowledge and insight of students in the MCDM program.

Note: We didn’t include posts by current Flip the Media editorial board members in this list or posts by MCDM professors. (You can find some of our favorite contributions by teachers and editorial board members at the end of this post.)

#1 Every Company is a Media Company

Not that long ago, media companies were easy to define. A media company could be a movie studio, television network, newspaper or magazine publisher, radio station or really any company that controlled a means of distributing content. But technology has brought about an enormous shift that many companies don’t yet recognize. Most companies are now enormously invested in media as a part of their everyday business, but few of them realize it. Read more…

#2 Twitter, Latino Style

Twitter has become a useful tool in Latin America in areas such as media, retail, and politics. Read more…

#3 Netflix ‘Culture’ Guidelines Get Two Thumbs Up

In this era of social media, companies have made headlines (for better or worse) by way of their social media policies. With respect to this trend, I say Netflix should take Best in Show. Read more…

#4 FTC Plans to Monitor ‘Blogger Payola’

To combat deceptive sponsored posts, the Federal Trade Commission (FTC) announced last year that it plans to revise its Guides Concerning the Use of Endorsements and Testimonials in Advertising (“the Guides”) to regulate how bloggers and other social media users endorse products. Read more…

Also read Helen Pitlick’s followup post: Bloggers Beware – The FTC is Watching for Blogger Payola.

#5 Social Media Survives Budget Slashing at Many Companies… Why?

The 2009 Tribalization of Business Study by Deloitte, Beeline Labs and the Society for New Communications Research revealed that 94 percent of the 400 companies surveyed intend to maintain or increase investment in their communities. Read more…

#6 The Voter Engagement Success of Obama ‘08

During the 2008 Presidential election, the Obama campaign pushed the envelope in two significant ways: they set out to change the face of the electoral map by mobilizing new and young voters; and they took the guesswork out of their resource allocation strategy to achieve that goal. Read more…

#7 Chris Anderson on the Future of “Free”

There’s no such thing as a free lunch. Somehow, someway, you’re paying for that sandwich. Just maybe not in the way you’d think. Read more…

#8 What Social Media Companies Need to Know about China

Most Western media coverage of Internet usage in China focuses on the narrative of censorship and control, missing the vibrant social nature of the largest internet market in the world. Read more…

#9 Facebook Ads: Creepy or Amazing?

I’m going to say it – I really like the ads on Facebook. This is a significant statement because my traditional attitude toward advertisement consumption has been rather adversarial. Read more…

Favorite Posts By MCDM Professors and Board Members:

Blending Personal and Professional Brands

#swineflu or #swinefail?

Google, the Platform

Doing the Wave: Comments and Questions About Google Wave

My First 10 Days With the Kindle 2

What Do We Really Know About Iran’s Election?

#iranelection

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