Throughout this quarter, Flip the Media will be featuring some of the best video projects from the winter Multimedia Storytelling classes.

“What’s Your Pledge?” by Amy Rolph and Amy Rainey

Our client was Seattle-based Undriving.org, an environmentally conscious organization that helps people make small creative pledges to reduce their driving. The goal of our video was to inspire online participants who are trying to find an Undriving pledge that works with their lives, as well as educate people about the organization.

After researching Undriving and learning more about the pledges undrivers have already made, we wrote a script and created a storyboard to help map out the video. We shot the video with Canon HV30 cameras and Rode microphones and edited in Sony Vegas.

We’re both journalists, so this was the first time we’ve created a scripted video. It was a fun challenge. One thing we learned: No matter how a scene looks on the storyboard, it’s best to shoot it several ways from multiple angles. We learned how much thought and planning goes into every tiny shot – from pushing down on a bike pedal to climbing on a bus.