I had said that the Viral Video I selected for Thanksgiving was the best PSA ever.
I was wrong.
While the Shat doing a turkey-fryer love story was really entertaining, and served a good purpose, how many people actually have turkey fryers?
Now–how many people have breasts?
Yeah. I thought so.
This PSA, by the good people at Rethink Breast Cancer is all I could want it to be: It’s informational, it’s really really funny, and it is tied to a phone app, so the message doesn’t get forgotten. Which will get more women to check their breasts monthly. Which will hopefully save lives.
Make sure to watch the “credits”–they’re just as much fun as the video itself!
This one definitely is the best viral video on the site yet.
I absolutely love this viral video-definitely the best one on flip the media. It makes me happy to see how companies, particularly non profits with a really important message to share are taking notes from creative campaigns like the award winning Old Spice Campaign developed by Wieden and Kennedy. This is such an important message to get across to women, it’s important to check your breasts and get screened. It’s such an easy thing to get in the habit of doing. And if you do get diagnosed with breast cancer, if it is caught early, you have a better chance of beating it. My step mother was just diagnosed with breast cancer and was able to recover with surgery and radiation treatments. She is always on top of her mammograms and I believe this was the key reason why she was able to beat this so effectivley.
The only bad thing about this video is trying to pick which hot guy to send out your reminder. Good find. Jack Black’s “Save the Boobies” PRSA also is pretty funny http://youtu.be/CbbnG-DFi6U
Uh… I guess it’s effective if the ladies say so. I might have to go check the definition of “effectiveness” again.
I love this viral video!! In addition to all the obviously funny and attractive points, in my point of view, the success of this video is to talk about the serious and a sort of embarrassed issue by using a very comfortable and perspicuous way. It is so suprisingly creative and technical!
Effective–that’s probably a measure that the team who thought up the video could quantify. Amusing–yes, highly. I think that the concept was cheeky and well intentioned, but I’m not sure if it’s going to encourage women to download the app and perform monthly self-examinations.
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