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Author Archives: adriana

Top 10 Predictions For 2010

It’s always fun to navigate around checking what the pundits decide to predict in the coming year. This requires being up on trends and having a bit of imagination of how the factors will collide to develop into the momentum … Continue reading


Blending Personal and Professional Brands

Now that I am back to having a full time job and making the transition to PR from interactive marketing, I’m faced with the imminent reality that my professional and personal life (at least the digital one) have blended. I … Continue reading


From outsourcing to crowdsourcing

Cover via Amazon Charlene Li sparked a bit of controversy by crowdsourcing her Logo using CrowdSPRING. Designers protested that services like CrowdSpring and 99Designs take work away from them and that you can’t get the same level of quality. Charlene’s … Continue reading


Making sense of the web chaos

“Semantic, shemantics” says Alan Wilensky in reaction to today’s ReadWriteweb post: Top 10 Semantic Web Products of 2008.  I have to agree with him that these apps just all seem to process existing data in different ways to create a … Continue reading


Charlene Li: it’s about building relationships

Social Media “is not about controlling the message, but enabling relationships.” This was one of the biggest take away from our Skype session with Groundswell’s author, Charlene Li. Charlene was just like her book: accessible, practical and upbeat! The class … Continue reading


Layoffs and Social Media: Zappos Wounds are Public

Zappos has been recognized for being one of the most forward-thinking companies when it comes to social media and marketing. But now that the financial crisis has hit the company, Zappos is really proving how much they believe in social … Continue reading


Social Media powerpointed

Some people out there really dislike slides because they dumb things down and make us think in linear way. But I love when I find a digestible slides that can summarize complex topics and can tell a story. I spent … Continue reading


Blind love or plain obsession? iPhone: your hot, but problematic girlfriend

My Blackberry user friends have all chuckled when I complain about my iPhone woes, and clearly I’m not the only one (see Apple’s discussion: forum: iPhone 3G Reception Problems? You’re Not Alone and C-NET’s coverage roundup here) . This makes … Continue reading


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