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Author Archives: Anita Verna Crofts

The age of iLeadership

This past Fall Quarter I taught the MCDM course, “Leadership in the Digital Age: Establishing Authenticity Through Story.” I couldn’t have asked for a more dynamic news cycle to accompany the class: the death of Apple CEO Steve Jobs, the … Continue reading


Intent vs. Impact

Last week UC Berkeley researcher Kentaro Toyama wrote a guest post on James Fallows’ blog in The Atlantic entitled, “Technology is Not the Answer.” It struck a chord with many. (The day it was published multiple people in my network … Continue reading


Africa Calling

When I landed this past week in the O-R-Tambo International Airport in Johannesburg, I had been flying a cumulative 20 hours since leaving Seattle. After clearing customs into South Africa, I made a beeline to the restroom to freshen up. … Continue reading


Innovation, Customization, and Emerging Markets

Department of Communication Chair David Domke recently blogged about 2009 Distinguished Alumnus Peter Clarke, and a particular a piece on health communication research that Clarke co-authored with USC colleague Suzanne Evans in the Stanford Social Innovation Review. Their story, “Disseminating … Continue reading


Marion Nestle, Emerging Markets, and Tony the Tiger

New York University professor, author, and nutritionista Marion Nestle held court in a packed Kane Hall this past Wednesday as the third featured speaker in the UW Program on the Environment’s speaker series, “Eating Your Environment.” Nestle talk, “Food Politics: … Continue reading


Why the food revolution will be tweeted

Malcolm Gladwell has a piece in in the most recent New Yorker where he questions the ability of online social networks to mobilize groups to organize for social change. I won’t comment on his premise here, but I will say … Continue reading


TEDx and the MCDM: Looking Forward and Looking Back

There are many yardsticks to measure the health of a community: from disease burden to a free press to a shrunken digital divide. I want the MCDM to continue to ask important questions related to these measurement tools and contribute … Continue reading


MCDM and Global Health Journalism: Exploring Synergies

It was widely reported this April that according to a report put out by the United Nations University, there are more cell phone subscriptions in India than sanitary toilets. This fact speaks to India’s breathless proliferation of mobile telephony, contrasted … Continue reading


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