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Author Archives: Cheryl Lowry

4 Things I Learned From 10 Years at Microsoft

It arrived via interoffice mail in a plain cardboard box. My Microsoft 10 year service award. A 6-pound shard of solid glass. It somewhat resembled the obelisk on the cover of Led Zeppelin’s Presence. Its weight was metaphorical as well: … Continue reading


The Analog-ist: Looking for Job Candidates With Design Skills

Have you seen the heading of this article in a marketing or content job description recently? I have— the most recent two writing jobs I’ve held listed graphic design skills a prerequisite. The visual web has arrived: look no further … Continue reading


The Analog-ist: Martians and Media

I have fond memories of old Sesame Street skits in which a pair of Martians try to understand Earth technology, sometimes consulting a manual for reference. Here’s my favorite: In others, the Martians encounter a radio and a grandfather clock, … Continue reading


The Analog-ist: Is Paper the Future of the Screen?

Although great for social networking and consuming entertainment, tablet computers have largely failed to provide tools that simulate the immersive and responsive experience of drawing tools and paper. In a recent FtM post, I followed paper’s unsuccessful journey to the … Continue reading


The Rise of the Content Strategist

FtM’s Peter Luyckx called it last year: Content strategy jobs are hot. Type “Content Strategist” into a job search engine and you’ll see plenty of results. Reflecting that trend, my own title was recently changed from Editor to Strategist. Five … Continue reading


The Analog-ist: Does The Hive Mind Work Offline?

If “social media” describes the act of creating information as a virtual collective effort, why don’t we label the places we work and study “social” too? It would make sense. After all, much of the work we do academically and … Continue reading


Introducing: The Analog-ist

Is there any longer a reason to designate media as “digital?” That our news and entertainment come to us online now is a given. Marshall McLuhan would say we’re blinded by the omnipresence of the internet — to us, it’s … Continue reading


Are Stock Photos Telling Your Story?

If you’ve given a presentation lately, you’ve probably spent some time digging through stock photography websites to dress up your words. Presentation Zen counsels that images should largely replace words due to the picture superiority effect, and increasingly in presentations … Continue reading


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