Posted by
Cheryl Lowry on
Thursday, May 10th, 2012 at 9:36 am
It arrived via interoffice mail in a plain cardboard box. My Microsoft 10 year service award. A 6-pound shard of solid glass. It somewhat resembled the obelisk on the cover of Led Zeppelin’s Presence. Its weight was metaphorical as well: … Continue reading
Posted by
Cheryl Lowry on
Tuesday, May 1st, 2012 at 10:05 am
Have you seen the heading of this article in a marketing or content job description recently? I have— the most recent two writing jobs I’ve held listed graphic design skills a prerequisite. The visual web has arrived: look no further … Continue reading
Posted by
Cheryl Lowry on
Friday, April 27th, 2012 at 9:32 am
I have fond memories of old Sesame Street skits in which a pair of Martians try to understand Earth technology, sometimes consulting a manual for reference. Here’s my favorite: In others, the Martians encounter a radio and a grandfather clock, … Continue reading
Posted by
Cheryl Lowry on
Monday, April 9th, 2012 at 9:48 am
Although great for social networking and consuming entertainment, tablet computers have largely failed to provide tools that simulate the immersive and responsive experience of drawing tools and paper. In a recent FtM post, I followed paper’s unsuccessful journey to the … Continue reading
Posted by
Cheryl Lowry on
Monday, April 2nd, 2012 at 3:04 pm
FtM’s Peter Luyckx called it last year: Content strategy jobs are hot. Type “Content Strategist” into a job search engine and you’ll see plenty of results. Reflecting that trend, my own title was recently changed from Editor to Strategist. Five … Continue reading
Posted by
Cheryl Lowry on
Thursday, March 22nd, 2012 at 9:38 am
If “social media” describes the act of creating information as a virtual collective effort, why don’t we label the places we work and study “social” too? It would make sense. After all, much of the work we do academically and … Continue reading
Posted by
Cheryl Lowry on
Tuesday, February 21st, 2012 at 8:23 am
Is there any longer a reason to designate media as “digital?” That our news and entertainment come to us online now is a given. Marshall McLuhan would say we’re blinded by the omnipresence of the internet — to us, it’s … Continue reading
Posted by
Cheryl Lowry on
Monday, February 6th, 2012 at 10:17 am
If you’ve given a presentation lately, you’ve probably spent some time digging through stock photography websites to dress up your words. Presentation Zen counsels that images should largely replace words due to the picture superiority effect, and increasingly in presentations … Continue reading