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Author Archives: Harry Hayward

Developing Community Scholarship in J-school

Trust is perhaps the most critical element as the media become “democratic, decentralized and diverse” as Hanson Hosein stated early in his presentation, “The Storyteller Uprising” at Seattle’s Town Hall.  There are many experiments in developing trust, like NPR’s model … Continue reading


Bacon Salt Oprah-ized, the real social media story

If you’re a young company, getting on the Oprah show can mean a pot of gold – it can also make you plenty nervous about ramping up to the anticipated demand. Despite her mainstream platform, Oprah Winfrey practices social networking … Continue reading


What is pocketmedia?

Many of us in MCDM have a working knowledge of pocketmedia, but so far the term has escaped a clear definition -it’s not in wikipedia, can’t find it in Shirky’s writings, so I think it is up to us to … Continue reading


And now we know the future of the Seattle P-I

On Tuesday, March 17, 2009, the Seattle Post Intelligencer will cease operations as a print newspaper. Seattle PI.com will be re-launched with a new vision and staff. Summarizing the words of Executive Producer Michelle Nicolosi, here are the salient points … Continue reading


Brands need to learn to play nice with IP

A recent article in MediaPost captures one of the more interesting issues in branding today. When do you draw the line on user generated content that impinges on your brand? There have been a number of notable infringements that could … Continue reading


New slideshow app- with audio!

I just ran across a new slideshare app that makes it really easy to add sound or music to your slide shows. John Boutelle, Slideshare founder, gives a cool tutorial – with his voice recorded – maybe he’s not really … Continue reading


The Power of Collaborative storytelling

Social networking takes many forms. My wife sent me this link because she thought the message was great. It’s a site called Born Again American and it was started by the venerable Norman Lear as a way of re-invigorating people’s … Continue reading


The_Real_Shaq

The “brand” Shaquille O’Neal received an unexpected boost from an impostor who used Twitter to share with Shaq’s fans. Or did he? The impostor was actually a 33 year old fan, and when Shaq and his publicist found out, Shaq … Continue reading


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