Flip the Media
A blog about the digital media revolution

KCTS 9 and InvestigateWest have partnered to bring a unique brand of journalism to the Pacific Northwest.

It may seem like an unlikely union: an old-guard public television station paired with a small, online journalism start-up. However, the two share the same commitment to strong reporting and storytelling.

Each organization, said KCTS Senior Producer Ethan Morris via email, brings different strengths to the collaboration: “InvestigateWest’s reporters are seasoned investigative journalists who have a specialized set of skills that literally take years to develop: in-depth research, database analysis, Freedom of Information Act requests, cultivating confidential sources, etc. Our producers have a separate set of skills in visual storytelling. We build our stories around the video and audio we collect with a specific focus on story narrative and arc.”

The first result of this collaboration, a 12-minute video called “Lifesaving Drugs—Deadly Consequences,” aired on KCTS on July 9 and 12; MSNBC, the Seattle Times, NPR and PBS also shared the piece. The organizations plan to collaborate on four projects a year, with a focus on environmental issues.

Carol Smith, Senior Writer at InvestigateWest, sees the collaborative model play a role in the future of journalism: “Collaboration is a way to leverage each other’s resources and talents to get the most eyes and ears possible on stories that matter.” Read more…

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Zach Seward is Outreach Editor at The Wall Street Journal, former assistant editor of the Nieman Journalism Lab and 2010 Mirror Award finalist. He spoke with me on April 7 about the Journal’s “Into Port-au-Prince: Finding Marc’s Family,” a series of blog posts linked to a Facebook page of the same name. The project chronicled the journey of Marc Henry Bigot of Miami, Florida, to Port-au-Prince, Haiti, to rescue his wife and daughter after the January 12 earthquake.

Concept

“The project was originally cooked up by the Foreign Desk as a Page One story soon after the earthquake in Haiti. I wouldn’t want to put words in other editors’ mouths, but I think they were looking for a compelling human angle to the story and got onto Marc Bijoux’s story.

Rebecca Blumenstein [Deputy Managing Editor for International News] saw in this story the potential for not just telling the story once it was over, but to narrate [the journey] as it was happening. Then the question was: What’s the best way [to do that]?

With a blog, of course, there’s the option of RSS—a reader could subscribe to the feed … but we know that RSS adoption is not very high on the web … so that led to the Facebook page idea. And from there we expanded what the page could contain beyond links to the blog posts that Gina [Chon] was filing; the page itself would essentially narrate the story. Read more…

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Over the past 13 years, Eat the State! (ETS) has provided Western Washington with left-leaning political commentary as a free bimonthly print journal. However, the weak economy has forced the paper to rethink its business model, and many other small publications are in the same boat.

Last month, after having difficulty meeting a $6,000 fundraising goal, ETS recognized that its current publication model is not sustainable. In the future, ETS will only print endorsement issues around elections. The paper’s last regular print edition will be released April 1. Read more…

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Update: The New York Times announced on January 20 that they will indeed begin to meter content, starting in 2011. Read the Times’ statement here.

Bloggers’ reactions? Mashable predicts that the number of sites linking to the Times will decrease, negatively impacting traffic, while most readers will move on to another news source after they reach their limit. TechCrunch breaks down the numbers and comes to a skeptical, yet optimistic, conclusion. PaidContent.org, an information company owned by Guardian Media Group, justifies the decision.

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The New York Times may be close to charging for online content.

According to New York Magazine, the venerable ”Gray Lady” is seriously considering a metered system that will allow consumers to read all of the paper’s content — up to a point. Once that limit is reached, the reader must pay for articles. This allows new visitors to explore the site while charging the heaviest users. Seems fair enough, right? The question is whether the Times’ audience will agree to pay or go elsewhere for their news. Read more…

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A legal brouhaha — or in this case, brew-haha, — is over, thanks to the power of social media.

On Sept. 14, Matt Nadeau, owner of Rock Art Brewery in Morrisville, Vt., received a cease and desist letter from a lawyer for Hansen’s Beverage Company, owner of the popular Monster energy drinks, demanding that he pull one of his beers — the Vermonster — off the market. A potent barleywine clocking in at 10 percent ABV and 100 IBU (beer talk for really, really powerful stuff), the Vermonster was an aptly named behemoth. However, Hansen’s interpreted this as a threat. The company’s letter alleged that use of the Vermonster name infringed Hansen’s trademark rights and constituted unfair competition.

It’s dubious that Hansen’s had a real case, since “the crux of infringement [was] a likelihood of consumer confusion and it seems doubtful that many consumers would confuse a regionally-brewed alcoholic beverage as being produced by a national energy drink company,” said Ryan Fant, a Stanford law student specializing in intellectual property. However, Hansen’s had the upper hand: The legal fees from fighting the accusation would likely bankrupt Nadeau and force Rock Art out of business.

But Nadeau decided to fight back. Using social media and digital communication, he quickly gathered supporters. Read more…

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Bloggers have long faced repercussions for lacking transparency, but now they could face monetary penalties as well.

In a unanimous vote earlier this week, the Federal Trade Commission (FTC) decided to revise its Guides Concerning the Use of Endorsements and Testimonials in Advertising. The ruling comes almost a year after the FTC announced the proposed changes. The update, which goes into effect Dec. 1, require bloggers to disclose any monetary relationships with sponsors. Bloggers could face up to $11,000 in fines if they don’t comply. Read more…

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Heavensfield Retreat Center, home of the reSTART program, outside Redmond. (Image courtesy of reSTART)

Heavensfield Retreat Center, home of the reSTART program, outside Redmond. (Image courtesy of reSTART)

A new addiction treatment program unlike any other in the country opened recently outside Redmond. This new program, reSTART, aims to heal a malady created by the digital age: Internet addiction. Though similar centers exist in Asia and online, reSTART is the first of its kind in the United States. Patients pay $14,500 to live at Heavensfield Retreat Center for 45 days. They participate in individual and group counseling, outdoor activities, life coaching and a variety of other programs.

So how do you distinguish between healthy Internet use and an addiction? According to an article in the American Journal of Psychiatry by Jerald Block, a Portland psychiatrist who specializes in this field, symptoms of Internet addiction include excessive use; feelings of anger or discomfort when away from a computer or portable device; the urge to increasingly buy better software or technology or to expand usage; and negative impact on quality of life; including sleep deprivation, poor performance at work or in school and lying about how much time one spends online. Internet addiction generally falls into three categories: gaming, sexual content and email or text messaging.

Read more…

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Flip the Media is the best blog ever! Flip the Media will teach you everything you ever wanted to know about social media… and more! In fact, experts say that reading Flip the Media will make you more popular with the opposite sex, reverse male pattern baldness, and even cure some types of cancer!*
*results not typical.

Sponsored posts — endorsements by bloggers in exchange for compensation from marketers, dubbed “blog-ola” for “blogger payola” have become a reality. Flip the Media is great, but can it really do everything described above? Probably not. To combat deceptive sponsored posts, the Federal Trade Commission (FTC) announced last year that it plans to revise its Guides Concerning the Use of Endorsements and Testimonials in Advertising (“the Guides”) to regulate how bloggers and other social media users endorse products. This could strike a blow to both the companies who crowdsource using social media and the bloggers who supplement their income with freebies. Read more…

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