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Hanson Hosein on
Wednesday, March 28th, 2012 at 8:15 am
Our highly-respected graduate program for professionals seeks engagement through digital platforms. Over the last decade, technology has severely disrupted once sacrosanct industrial business models: journalism, music, politics, mass communications. The lesson we have learned is that we no longer need institutional … Continue reading
A different kind of geek parade now descends upon Austin as SXSW Edu wraps up and SXSW Interactive revs up. I’m overlapping between the two events to welcome our MCDM Flip The Media SXSW team, connect with some friends at … Continue reading
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Hanson Hosein on
Tuesday, February 21st, 2012 at 1:04 pm
“Marketers must evolve from advertisers into storytellers. Advertisers interrupt consumers with messaging that are overwhelmingly “me” oriented: my product, my service. Storytellers attract, beguile, entertain, and inform. They are sought out and revisited. Often, they’ll enter into dialogue with their … Continue reading
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Hanson Hosein on
Tuesday, February 14th, 2012 at 8:47 am
The New York Times nails it: “personal data is the oil of the digital age.” It has a price, and it serves as currency. Except that we’re all expected to give it away in return for services like Facebook or … Continue reading
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Hanson Hosein on
Tuesday, January 17th, 2012 at 2:10 pm
After the Consumer Electronics Show binge in Las Vegas last week, the guilt and remorse settle in — kind of like the day after Thanksgiving. Was it too big? Too flashy? Why did we collectively gorge on stuff that we … Continue reading
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Hanson Hosein on
Tuesday, January 10th, 2012 at 1:54 pm
MCDM Director Hanson Hosein unpacks his kit and shows you what you need to cover CES. Check it out:
I’ve been reading the horror stories about surviving the mammoth Consumer Electronics Show with some trepidation. There’s Survival Gear for Battling 100,000 Nerds in a Desert. Then I spied our own intrepid Todd Bishop of GeekWire in his lovely fly … Continue reading
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Monday, December 19th, 2011 at 12:40 pm
“Video games will be the fastest-growing and most exciting form of mass media over the coming decade” declares the headline to The Economist’s recent video games special report “All the world’s a game.” According to PricewaterhouseCoopers (PwC), a consulting firm, … Continue reading