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Author Archives: Jeff Hora

Graduating MCDM: Another Milepost on the Journey

On June 9, 2011 I did something I didn’t expect to do a few years earlier: I officially graduated from the University of Washington with a Master of Communication in Digital Media (MCDM) degree. The reason I didn’t expect to … Continue reading


Mo’ Money – Amazon’s New Royalty Scheme For Authors and the Kindle

Amazon made an announcement last week about the Kindle e-reader and changes to their royalty scheme for authors that may have caught your eye. I will do a quick recap: Amazon announced it is providing authors and publishers with a … Continue reading


Doing the Wave: Comments and Questions about Google Wave

First, I want to be clear: I have not installed, used or been invited to use Google Wave.  That’s my disclaimer, and I’m sticking to it, for now. The Google Wave team sent out invitations to an additional 100,000+ test … Continue reading


My First 10 Days with the Kindle 2

I received my Kindle 2 on Wednesday, February 25.  First, this was a brilliant marketing and customer satisfaction tactic on Amazon’s part.  I originally ordered the Kindle late last year and knew, from the product page, that it would be … Continue reading


Social Media shake-out

In a blog post today on CNET, Caroline McCarthy reports on the effect of the economic downturn on social media consultancy.  She makes some interesting points, not the least of which is that the real experts will remain once the … Continue reading


Syndicating Blackbeard

In an article on the Editor & Publisher site about publishers losing money on pirated online content, the research company Attributor said that media companies could “capitalize on the trend if they could figure out a way to get a … Continue reading


Looking at the future of Obama’s social media strategy, for one…

There has been an incredible amount of huffing about President-elect Obama’s use of social media tools during the campaign.  Much of the change that has taken place to date has been around how the country has connected around his campaign … Continue reading


Groundswell in tough times – Wal-Mart’s embace of Social Applications

  Whether you are a fan of Wal-mart’s “always low prices” shelves, or vilify them for their labor practices and effects on small-town America, Josh Bernoff’s blog post on Wal-Mart’s embrace of social applications will lead you to see them … Continue reading


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