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Author Archives: Kelly McIvor

About Kelly McIvor

Kelly McIvor is an 18 year veteran of mobile and is currently the Chief Product Strategist for SMS Media Group Inc. He is also a professor (adjunct) at the University of Washington Graduate School of Communications where he teaches a popular course on Mobile Media and Communications in the Masters of Communications in Digital Media (MCDM) program. Kelly holds a BA in Business from the University of Washington.

I’ll Give You $1 Billion For a Good Mobile Experience

When I first saw the numbers I was astounded. That Facebook would pay $1 billion for Instagram, a company with 13 employees that has only been around for 2 or so years and has $0 revenue seems, well, crazy. Then some … Continue reading


Mobile Marketers: Put Down Your Smartphones

The students, not all of whom carry smartphones, wondered aloud if mobile marketing is really so hard it leaves today’s digital marketers fumbling around trying to get it right. The answer is no.. Continue reading


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