*Epiphany* Videos to Propel Viral Campaigns
Categories: Marketing, Storytelling
Posted by Nicole Collins.
“No information is more valuable than experiencing an epiphany” – Epipheo Studios
Have you ever watched an online video that immediately compelled you to find the share tool? Thus born the viral video, a visual experience shared by millions within days.
Last month an entrepreneur, internet marketer and videographer, with a bond formed by shared childhood summers on Whidbey Island, Wash., banned together to introduce a new noun to the global network of shared online multimedia: epipheo (formed from the words “epiphany” and “video”).
Epipheo Studios (ES) launched a beta website epipheo.com to aggregate such works that are not only viral, but “turn a light on” and transform the way people think and live.
“It’s likely that a day will come when creating an epipheo for a new campaign will be as common as writing a press release,” said Jeremy Pryor, ES cofounder.
Pryor dropped out of graduate school in 2001 and put down $1000 to start his first ecommerce business TolkienTown (“store for the Lord of the Rings and other collectibles”), which reached more than $3 million in sales by 2003. In 2004 Pryor cofounded Marketplace Earth, search engine marketing Read more…







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