Author Archives: raquel.hirai

Google on TV

Posted by raquel.hirai on
Monday, May 11th, 2009 at 10:13 pm

Not that most people are unaware of Google and its products, but as this Advertising Age article shows, the company has decided to use an old media – television- to promote Google Chrome. Its small market share (currently 1.42% vs. … Continue reading

Presenting your new health provider: Dr. Google

Posted by raquel.hirai on
Tuesday, November 11th, 2008 at 6:25 pm

We all love Google already. It helps us to find books, scholarly articles, weather information, maps, news, videos, and almost everything else you can imagine. It provides an excellent e-mail service, it has a nice social network, it offers a … Continue reading

Cloud computing

Posted by raquel.hirai on
Monday, October 27th, 2008 at 2:33 pm

Illustration by Matthew Hodson The Economist (October 25th – 31st) published an interesting report on corporate IT and global cloud computing (look at “In this special report “on the right of the page for more). According to Ludwig Siegele, The … Continue reading

The broadcast era is finished, says report on BBC

Posted by raquel.hirai on
Monday, October 6th, 2008 at 12:27 pm

The popularization of weblogs, the free access to all kinds of online content, and the reduction of advertising prices in the online environment compared to traditional media are just some of the reasons why journalists freak out about their professional … Continue reading

What are you reporting on?

Posted by raquel.hirai on
Friday, October 3rd, 2008 at 3:49 pm

They were not very creative, but if you are a 2.0 journalist, you may like ReportingOn. Instead of answering the Twitter famous question “What are you doing?”, you will answer “What are you reporting on?”, using the same 140 characters. … Continue reading