I’m going to say it – I really like the ads on Facebook.

This is a significant statement because my traditional attitude toward advertisement consumption has been rather adversarial. Before there was DVR, I was the person who muted the commercials. Now I love my TiVO so much for all the noise it removes from my entertainment experience that I could give it a hug. And though I tout the wonders of internet radio station Pandora – I curse every time a 15-second ad is inserted into my streaming music. Obnoxious advertising was one of the primary factors why I abandoned terrestrial radio in the first place. I will stop reading an article of interest on a website if one of those Flash ads dances across the text. The user experience for that kind of interruption is so negative that I will actively stay away from that site and try to patronize its competitors.
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