I am walking a tightrope as I prepare to teach an advanced digital marketing course to a group of pharmaceutical marketers. The focus of the course is social media, and just the mention of the wikis, widgets and blogs makes … Continue reading
Posted by Southcott As someone who’s straddled both sides of the educational aisle, I’ve been thinking about whether or not personal technology in the classroom is a help or a hindrance. It seems that there are some key issues at … Continue reading
Part of the problem in assessing new technology is estimating what is real for the majority of consumers versus what is real for the tech geeks (don’t get your dander up; some of my best friends are geeks). Recently I … Continue reading
Working collaboratively on any project is an art in itself, particularly when you are trying to coordinate out-of-town or simply out-of-office partners. I have been involved with projects that had everything going for them — compelling ideas, talented people and … Continue reading
Last week I tried to buy a Flip in Bellingham for my father-in-law, Marvin, who recently had a stroke. He is a writer who can’t write any more following his stroke, but he can use a Flip camcorder to tell … Continue reading
As a writer, I hang my hat on good interviews. I have found that the trick to mining a great story from your source is essentially the ability to act like a curious, caring human being. My favorite story about … Continue reading
What do you do when all the organizing and planning that goes into a video shoot meets the unexpected? When your time line morphs into pretty numbers on a piece of paper? When your interview subject checks his watch and … Continue reading