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Author Archives: Suna

About Suna

Suna is a grad student at UW Masters in Communication in Digital Media program. She also works as a Web Producer at Fred Hutchinson Cancer Research Center, currently focused on online design, communications, non-profit fundraising, and marketing.

Power to the people – Us Now movie

“Revolutions happen when society adopts new behaviors.” – Clay Shirky “Us Now” is a British video and website about how people come to each other on the Internet from a place a trust.  Ostensibly, people online are more willing to … Continue reading


Even Facebook can’t make you popular

So what if you held a party for 700 people and only one person came? That’s what happened to the author of the “Lives” column of the Oct. 24, 2008 edition of New York Times Magazine (the back page).  A … Continue reading


Groundswell – Case Study on NCCN Communispace

A little context … Our reading this week is Groundswell, Chapter 4 “Listening to the Groundswell.” The first section is a case study of the National Comprehensive Cancer Network’s private community for cancer patients using Communispace. Full disclosure: I work … Continue reading


Produce Yourself

Virginia Hefferman, who writes for The New York Times Magazine column “The Medium”, makes an interesting point in her Oct. 13, 2008 article about New York City’s online grocer FreshDirect. She notes that it’s now not enough for an online business to sell their products; … Continue reading


Is It Worth It? An ROI Calculator for Social Network Campaigns

  A nifty little online calculator for estimating the return on investment for social network campaigns. It was built for non-profits, but can be leveraged for for-profits as well. It works a lot like a online mortgage or budget calculators. … Continue reading


Elephants Texting?

Kenya’s elephants send text messages to rangers Well, no, the elephants themselves aren’t texting  —  as that would require opposable thumbs, or at least fingers, or a really really big keyboard — but some of them have radio collars with … Continue reading


Who needs CS4?

The latest New Yorker cover was created by Bob Staake using Mac OS 07 (released in 1991) and Photoshop 3.0 (1995).  You can watch him create the cover (and check out his unusual drawing style) here: Which begs the question … Continue reading


Let Twitter Build Your Social Media Project

What would happen if Nabisco asked Twitter to build a social media project for Oreo? Chris Brogan of Community and Media blog asked this very question and in 20 minutes got a variety of not-bad answers.  An interesting exercise on how anyone … Continue reading


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