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Author Archives: Pei-chieh Chen

Twitter Has Gone Mainstream in Japan

A recent Japanese TV drama features the Twitter phenomenon in Japan. Written by a famous screenwriter and starring popular Japanese actors, this show is about a group of youngsters who met each other through Twitter and grew their friendships and … Continue reading


A Battle over Online Music Search in China

According to the IFPI, an organization representing the recording industry worldwide, 99 percent of music downloads in China are illegal. In such an unfriendly environment, how can record labels survive? Google’s answer to the question is its new Music Search … Continue reading


A Lesson from the Shutdown Notice of Cyworld

In the MCDM program, we study many positive examples of digital media. Now I would like to share information about the shutdown of Cyworld, a negative example of brand management and customer service in social media. As the largest social … Continue reading


Facebook, Your New Name is Happy Farm in Taiwan.

“Don’t steal my plants from my farm.” “Have you watered your farm today?”  These daily greetings about farming are getting popular in most offices in Taiwan recently. For many Taiwanese, the hot flash game called “Happy Farm” is their motivation … Continue reading


Social media helps organize rescue mission following typhoon attack

Typhoon Morakot caused serious mudslides and floods in southern Taiwan. Those scary and heart-breaking scenes have been broadcast to the world through the news. Whole mountain villages were destroyed and people lost their beloved homes and families. Bridges collapsed and … Continue reading


Free speech and cyber violence

Cyber violence is a serious problem in South Korea. Nearly 200,000 cases were reported in 2007, which is 50% increased than in 2006. Several celebrities committed suicides because they were too depressed about the serious criticism on the Internet. For … Continue reading


Can social media save Mr. Tsuyoshi Kusanagi’s Career?

The recent highlighted entertainment news in Japan is that, a famous celebrity, Tsuyoshi Kusanagi, was arrested for public displaying nudity when he got drunk on April 23th. Kusanagi is a member of the most popular boy band “SMAP” in Japan … Continue reading


Cyworld Decided to Leave US Market.

Cyworld US website is still live, but the office may quit from USA and back to South Korea. The company will focus on Korean operation more in the future. I still remember when Cyworld US launched in 2006, how CNNor other … Continue reading


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