
“You’re punk rock.”
That’s how a Microsoft staffer described our digital media Masters program at the conclusion of my recruiting presentation late last year. Loud, brash, aggressive, simplistic, imperfect?
Actually, punk was a reaction to an old world order of music. Just caught this passage in the liner notes to the first Cowboy Junkies CD, originally released in 1985:
One of punk’s lasting legacies perhaps the most dramatic of the changes that it brought about, was proving that you don’t need to be signed to a major label to make a major record. In the early ’70’s, it seemed inconceivable that a band could literally “do it yourself.”…Punk had been a reaction to the 48 track studio system that had taken the means of making records away from new bands in the first place…
Despite my staid upbringing in law and TV journalism, I’m slightly subversive. So I see opportunity in how digital media disrupts the concentrated power and high barriers to entry of traditional communication. We named this site with that disruption in mind: flip the media.
And today, we’re rolling out the Media Space, our online collaborative platform — the front door to the community media lab we’re building here at the University of Washington. Believe it or not, collaboration is not easy in higher education. Academics specialize in niche subject areas, research relies on funding for highly specific deliverables. The “ivory tower” is actually a collection of silos.
Obviously, that won’t fly in a graduate program where we focus our attention on communication in a networked, interactive world. And we had to ensure that we’re practicing some of what we’re studying, such as Shirky’s Holy Trinity: sharing, cooperation, collective action. (My colleague, Kathy Gill’s Twitter book class is an example of how we work and the discussion we provoke) So we needed an online platform to make that happen. And it all begins with “Got an idea?”
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