Social Media
Why I gave away 2,000 books: connection is king, content as calling card
“Marketers must evolve from advertisers into storytellers. Advertisers interrupt consumers with messaging that are overwhelmingly “me” oriented: my product, my service. Storytellers attract, beguile, entertain, and inform. They are sought out and revisited. Often, they’ll enter into dialogue with their … Continue reading
Introducing: The Analog-ist
Is there any longer a reason to designate media as “digital?” That our news and entertainment come to us online now is a given. Marshall McLuhan would say we’re blinded by the omnipresence of the internet — to us, it’s … Continue reading
Viral Video of the Week–Facebook Tough Love
Oh, my. That’s about all I could think when I saw this week’s video. It was all over the Internet this last week or so, to the tune of 26 MILLION people in ten days. This one really hit a … Continue reading
Sound Bytes: Sir Mix-A-Lot Talks Social Media and SOPA
Today marks the kick off for a new biweekly digital music column I’m starting called Sound Bytes. It’s meant to examine the places where music, tech and news from the digital world all intersect. Seattle is far ahead of other … Continue reading
Mad gaming policies: Does your candidate have them?
While recently on the campaign trail in Denver with the UW Election Eye team, we talked with John and Elizabeth Santorum. As you can see in the video below, Rick Santorum has been working quite hard on the campaign trail, … Continue reading
Starbucks and Cheezeburger Rock First Half of IN-NW. Facebook, Not So Much
So far the inaugural IN-NW conference is coming off better than expected. Ahead of time, it’s hard to gauge if a day-long conference on social media in a city like Seattle will be effective and informative or simply repetitive and … Continue reading
Taming the Digital Media Beast with Positive Parental Attention!
The television world has come a long way since the Saturday morning cartoon lineup I used to watch as a kid was the high-water mark of children’s entertainment. Now, my five children are growing up in a 24/7 connected universe … Continue reading
What are YOUR Terms of Service? The Value of Personal Data
The New York Times nails it: “personal data is the oil of the digital age.” It has a price, and it serves as currency. Except that we’re all expected to give it away in return for services like Facebook or … Continue reading
