At the Crossroads of Media, Culture and Technology
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  • Is Facebook a “Fad?”

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    Published May 21, 2012 at 9:58 am Facebook’s brief 13% spike in share price on Friday morning after its public trading debut on NASDAQ instantly elevated the social network’s market capitalization to $117.7 – ...

    Is Facebook a “Fad?”
  • Balancing the “Push” of Ads with the “Pull” of Social

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    Published May 14, 2012 at 1:40 pm Back in January, Proctor and Gamble kicked off the New Year with a shocking announcement for marketers. With a flat market share and under pressure from investors, the administrat ...

    Balancing the “Push” of Ads with the “Pull” of Social
  • Kick(starting) the Tires of a New Content Model: Part 3

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    Published May 11, 2012 at 10:54 am Well, my Kickstarter project is over. As I predicted in Part 2, I didn’t reach my funding goal, and the 30 days the campaign ran ended without a savior sugar momma coming forward ...

    Kick(starting) the Tires of a New Content Model: Part 3
  • Facebook IPO Woes

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    Published May 2, 2012 at 9:43 am The countdown to Facebook’s highly anticipated IPO has begun. On April 23rd, Facebook filed its latest amendment to its registration with SEC.  According to the filing, Facebook ...

    Facebook IPO Woes
  • The Analog-ist: Martians and Media

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    Published April 27, 2012 at 9:32 am I have fond memories of old Sesame Street skits in which a pair of Martians try to understand Earth technology, sometimes consulting a manual for reference. Here’s my favorit ...

    The Analog-ist: Martians and Media
  • Hacking Edu: You Too Can Attend MIT

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    Published April 26, 2012 at 9:59 am   Thinking back to the first Hacking Edu event two weeks ago, one question I was left with was, Is higher education, in its current form, facing the threat of irrelevance? I t ...

    Hacking Edu: You Too Can Attend MIT
  • Hacking Edu Finale Tonight at Jet City Improv: How deep is the crisis facing Higher Ed?

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    Published April 25, 2012 at 12:33 pm This month’s Four Peaks Hacking Edu series draws to a close tonight – or more aptly – moves onto a new series of initiatives. Despite the month’s hyperbolic “crisis” pr ...

    Hacking Edu Finale Tonight at Jet City Improv: How deep is the crisis facing Higher Ed?
  • Gawker’s Deep Throat at Fox Gags

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    Published April 24, 2012 at 4:28 pm Well it took less than 4 days for Gawker’s heralded Fox Mole, Joe Muto, to be found out, suspended, dismissed and slapped with a cease and desist order by Fox News. On April 10 G ...

    Gawker’s Deep Throat at Fox Gags
  • Hacking EDU: Discussing Education Reform During Husky Fest

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    Published April 23, 2012 at 8:00 am During a rainy kick-off to Husky Fest this past Thursday, the MCDM team was center stage for the entire day and strongly committed to discussing ways to transform education as we k ...

    Hacking EDU: Discussing Education Reform During Husky Fest
  • Pat Summitt Leaves Her Mark on Basketball and Online

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    Published April 19, 2012 at 12:18 pm Yesterday was a big news day–full of many big stories – the NHL playoffs, the passing of Dick Clark (America Bandstand), and the ongoing Secret Service scandal.  But the bigge ...

    Pat Summitt Leaves Her Mark on Basketball and Online
  • Coveted Pulitzers Awarded to Online Publications For the First Time

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    Published April 16, 2012 at 3:07 pm Politico and the Huffington Post are the first online only publications to receive the prestigious Pulitzer Prize for journalism. The 2012 awards were announced today in New York ...

    Coveted Pulitzers Awarded to Online Publications For the First Time
  • Instagram Alternatives if Facebook Ruins It for You

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    Published April 16, 2012 at 12:07 pm “The photos you take on Instagram are owned by you,” stressed co-founder Kevin Systrom during a SXSW panel on mobile photography last month,  “they’re always going to ...

    Instagram Alternatives if Facebook Ruins It for You
  • Hacking the Table with Michael Hebb and Chase Jarvis

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    Published April 13, 2012 at 9:06 am April 12th found the Hacking Edu team sitting at the table with several education influencers (UPDATE: check out who they are). Hosted by One Pot’s Michael Hebb at Chase Jarv ...

    Hacking the Table with Michael Hebb and Chase Jarvis
  • I’ll Give You $1 Billion For a Good Mobile Experience

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    Published April 13, 2012 at 8:18 am When I first saw the numbers I was astounded. That Facebook would pay $1 billion for Instagram, a company with 13 employees that has only been around for 2 or so years and has $0 ...

    I’ll Give You $1 Billion For a Good Mobile Experience
  • Ghost in the Wire: The Education Crisis

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    Published April 12, 2012 at 9:55 am All this talk of Hacking Education and the crisis in Higher Ed reminded me of this old Kaplan University commercial, entitled “Your Time.” The logic of the commercial is pretty ...

    Ghost in the Wire: The Education Crisis

Nevada GOP’s fail whale: A warning to all political organizations

I’m currently traveling with 4 other PhD, Masters and undergrad students, and several faculty members as a collaboration between the Communications Department and the Seattle Times. Our blog, UW Election Eye follows the campaign trail through the perspective of students and faculty. This piece is being cross-posted because we felt it tied in well with the theme of Flip the Media.

Storify is a software that enables a media-rich method of synthesizing and telling of a story. We employ it here to document and interpret key moments in the Nevada Republican Party’s decision to use — and trumpet — technologies such as Google and Twitter to digitally publicize caucus results.

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Are Stock Photos Telling Your Story?

If you’ve given a presentation lately, you’ve probably spent some time digging through stock photography websites to dress up your words. Presentation Zen counsels that images should largely replace words due to the picture superiority effect, and increasingly in presentations these days, they do.

This makes sense in our current age of inattention and info-overload, where we’re often reminded that short-term memory holds only 7 chunks of information, and these fade from your brain in 20 seconds. If this is really the case, however,  it’s worth questioning whether slides of orange slices and sunsets are as effective as we think at reinforcing our ideas. A few problems with the stock photo approach include:

#1: Inauthenticity

Projecting an authentic voice is an essential component of social media success. People have turned away from advertisements and corporate messaging and toward personal perspectives, user reviews, and other signs of human life online. Stock photos don’t show the world through your eyes, and are hard to distinguish from ads.

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Viral Video of the Week: is English a foreign language?

People have seemed to have a love/hate relationship with Apple’s Siri technology. Since it (she?) first debuted last fall, Siri has received mixed reviews, among them that if you have a foreign accent, you’re out of luck.

Well, foreign or Scottish, that is.

This video is the result of an article that ran the other day in the LA Times, on the good sales of the iPhone 4s in Scotland, despite Siri’s trouble with the Scots’ “foreign” accents. Be warned, there is profanity.

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Come Hang With the FtM Crew February 10th at Big Time Brewery

Ever wanted to know exactly who are the folks involved with and working behind the scenes at this growing digital news site? Ever thought about contributing to Flipthemedia.com? Now is the time to come and chat with us in person. We here at the Flip are making a concerted effort to be more visible this year.  We will be attending more events throughout the Puget Sound area and also throwing a couple of our own.

Next Friday, February 10th, we’re putting on a Flipthemedia mixer at Big Time Brewery in the U-District from 6-9pm. It’s all about getting together, having a few drinks and talking casually about digital media. Something right in between a focused happy hour and just hanging out on a Friday evening. Our idea is to make this an informal gathering where people get in the same room and have a few good laughs as we promote Flipthemedia and introduce the editorial staff currently involved with the site.

Big things are brewing with us in 2012 and we’d love to have people come by Big Time Brewery for a drink (or three) and figure out better ways to work together in the future.


The Benefits of Studying Abroad (Infographic)

About a year ago when I decided to study abroad in Germany, I knew that it wouldn’t be easy or cheap, I also knew it would help me in the long run but I had a hard time identifying exactly how. Now that I’m back in Seattle I’ve begun to see how it affected me. Thanks to Course Hero, I have a fancy infographic with the results of a survey to help illustrate my experience!

Two of the main reasons that I decided to study abroad was to learn more about how wearable computers can be used to change the way we communicate and to better understand the technological differences between the US and Germany. For some reason I had grand illusions that Europe and especially Germany was more technologically advanced than a lot of other countries including the US. What I found was a large digital divide between regions, age groups and social classes much like we have here in the US. Continue reading


Is a Microsoft App in the Works Racist?

A Microsoft App in the works called “Pedestrian Route Production,” that would provide the user walking directions around a city that avoid “unsafe neighborhood[s],”  has been deemed racist by an number of organizations, notably the NAACP of Dallas. Dallas NAACP President Juanita Wallace has pledged “I’m going to be up in arms about it if it happens,” comparing the app to “gerrymandering.” The app is patented, but is not yet available to the public. Microsoft refrains from commenting on already-patented applications.

The app would provide walking directions with large blue dots over areas in which ten or more criminal incidents have occurred over the past 12 months. I assume that this must be a very small area, limited to one or two particularly dangerous blocks, because Capitol Hill has had over 2,000 crimes last year, according to SPD crime records—which would mean one of Seattle’s most vibrant neighborhoods earns a big old blue dot.  For some, the implications of this app are irrefutable: avoid the ghetto, avoid “black and hispanic neighborhoods,” avoid low-income areas. For others, this particular feature fits logically within a GPS app that also helps pedestrians avoid impassable roads and dangerous weather conditions—remaining safe is as much avoiding violent crime as it is avoiding busy streets with no sidewalks, for example.

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Google Analytics Adds New Insights

No internet presence can be successful as an isolated island. Measuring traffic and understanding user behavior gives developers powerful tools in designing effective sites. Google Analytics introduced a new interface this year. Although it is often difficult to navigate, a few features are worth noting, if you can find them.

Visitor flow visualization

A powerful tool in understanding visitor behavior the flow visualization “tracks” user navigation through web pages within your site. For example, we see users coming to FTM from the Internet, and a smaller percentage browses further into the site reading other posts. For a site that is designed to retain user attention, or to encourage users to complete certain processes like entering data or completing a sale, visitor flow provides clues that site designers can use to improve outcomes.

In Site Analytics

Another great visualization tool puts analytics data directly on a site. This is an effective tool for web designers to see what works and what does not. It is like a map of user activities. It definitely helps designers to experiment with changing the layout and placement or look and feel of a sites based on actual user feedback.

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Mastering the Digital Media Campaign

A great media campaign, like a perfectly balanced wheel, is most powerful when the individual elements come together in perfect harmony. Unfortunately, too many marketing professionals or “hip” executives think that building up one digital media element will make their campaign successful.

Like a perfectly tuned bicycle wheel, the spokes of a well crafted digital media campaign need to be in balance and connect to the central campaign hub. Digital media brings in a new set of opportunities to connect with consumers and more accurate technologies to measure reach and impact. To find out how to effectively manage the digital media channels and tools,  I interviewed co-founders and digital media experts Mike Whitmore and Jeff Dance from Fresh Consulting.

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