At the Crossroads of Media, Culture and Technology
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  • Is Facebook a “Fad?”

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    Published May 21, 2012 at 9:58 am Facebook’s brief 13% spike in share price on Friday morning after its public trading debut on NASDAQ instantly elevated the social network’s market capitalization to $117.7 – ...

    Is Facebook a “Fad?”
  • Balancing the “Push” of Ads with the “Pull” of Social

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    Published May 14, 2012 at 1:40 pm Back in January, Proctor and Gamble kicked off the New Year with a shocking announcement for marketers. With a flat market share and under pressure from investors, the administrat ...

    Balancing the “Push” of Ads with the “Pull” of Social
  • Kick(starting) the Tires of a New Content Model: Part 3

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    Published May 11, 2012 at 10:54 am Well, my Kickstarter project is over. As I predicted in Part 2, I didn’t reach my funding goal, and the 30 days the campaign ran ended without a savior sugar momma coming forward ...

    Kick(starting) the Tires of a New Content Model: Part 3
  • Facebook IPO Woes

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    Published May 2, 2012 at 9:43 am The countdown to Facebook’s highly anticipated IPO has begun. On April 23rd, Facebook filed its latest amendment to its registration with SEC.  According to the filing, Facebook ...

    Facebook IPO Woes
  • The Analog-ist: Martians and Media

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    Published April 27, 2012 at 9:32 am I have fond memories of old Sesame Street skits in which a pair of Martians try to understand Earth technology, sometimes consulting a manual for reference. Here’s my favorit ...

    The Analog-ist: Martians and Media
  • Hacking Edu: You Too Can Attend MIT

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    Published April 26, 2012 at 9:59 am   Thinking back to the first Hacking Edu event two weeks ago, one question I was left with was, Is higher education, in its current form, facing the threat of irrelevance? I t ...

    Hacking Edu: You Too Can Attend MIT
  • Hacking Edu Finale Tonight at Jet City Improv: How deep is the crisis facing Higher Ed?

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    Published April 25, 2012 at 12:33 pm This month’s Four Peaks Hacking Edu series draws to a close tonight – or more aptly – moves onto a new series of initiatives. Despite the month’s hyperbolic “crisis” pr ...

    Hacking Edu Finale Tonight at Jet City Improv: How deep is the crisis facing Higher Ed?
  • Gawker’s Deep Throat at Fox Gags

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    Published April 24, 2012 at 4:28 pm Well it took less than 4 days for Gawker’s heralded Fox Mole, Joe Muto, to be found out, suspended, dismissed and slapped with a cease and desist order by Fox News. On April 10 G ...

    Gawker’s Deep Throat at Fox Gags
  • Hacking EDU: Discussing Education Reform During Husky Fest

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    Published April 23, 2012 at 8:00 am During a rainy kick-off to Husky Fest this past Thursday, the MCDM team was center stage for the entire day and strongly committed to discussing ways to transform education as we k ...

    Hacking EDU: Discussing Education Reform During Husky Fest
  • Pat Summitt Leaves Her Mark on Basketball and Online

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    Published April 19, 2012 at 12:18 pm Yesterday was a big news day–full of many big stories – the NHL playoffs, the passing of Dick Clark (America Bandstand), and the ongoing Secret Service scandal.  But the bigge ...

    Pat Summitt Leaves Her Mark on Basketball and Online
  • Coveted Pulitzers Awarded to Online Publications For the First Time

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    Published April 16, 2012 at 3:07 pm Politico and the Huffington Post are the first online only publications to receive the prestigious Pulitzer Prize for journalism. The 2012 awards were announced today in New York ...

    Coveted Pulitzers Awarded to Online Publications For the First Time
  • Instagram Alternatives if Facebook Ruins It for You

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    Published April 16, 2012 at 12:07 pm “The photos you take on Instagram are owned by you,” stressed co-founder Kevin Systrom during a SXSW panel on mobile photography last month,  “they’re always going to ...

    Instagram Alternatives if Facebook Ruins It for You
  • Hacking the Table with Michael Hebb and Chase Jarvis

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    Published April 13, 2012 at 9:06 am April 12th found the Hacking Edu team sitting at the table with several education influencers (UPDATE: check out who they are). Hosted by One Pot’s Michael Hebb at Chase Jarv ...

    Hacking the Table with Michael Hebb and Chase Jarvis
  • I’ll Give You $1 Billion For a Good Mobile Experience

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    Published April 13, 2012 at 8:18 am When I first saw the numbers I was astounded. That Facebook would pay $1 billion for Instagram, a company with 13 employees that has only been around for 2 or so years and has $0 ...

    I’ll Give You $1 Billion For a Good Mobile Experience
  • Ghost in the Wire: The Education Crisis

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    Published April 12, 2012 at 9:55 am All this talk of Hacking Education and the crisis in Higher Ed reminded me of this old Kaplan University commercial, entitled “Your Time.” The logic of the commercial is pretty ...

    Ghost in the Wire: The Education Crisis

WikiLeaks and the Conspiracy Problem (1 of 2)

Writing in 2006 as the president of a then unnamed NGO and Australia’s “most infamous former hacker,” Julian Assange noted that “foresight requires trustworthy information about the current state of the world, cognitive ability to draw predictive inferences and economic stability to give them a meaningful home… secrecy, malfeasance and unequal access have eaten into the first requirement of foresight (‘truth and lots of it’).”

He then noted that “foresight can produce outcomes that leave all major interests groups better off. Likewise the lack of it, or doing the dumb thing, can harm almost everyone. Computer scientists have long had a great phrase for the dependency of foresight on trustworthy information; ‘garbage in, garbage out.”

That phrase would recur in Assange’s writings later that year. On December 6th, he published on his personal website an essay on state conspiracies in which he wrote “Since a conspiracy is a type of cognitive device that acts on information acquired from its environment, distorting or restricting these inputs means acts based on them are likely to be misplaced. Programmers call this effect garbage in, garbage out. Usually the effect runs the other way; it is conspiracy that is the agent of deception and information restriction. In the US, the programmer’s aphorism is sometimes called ‘the Fox News effect.’”

Wherever on the political spectrum Assange situates his more anarchist tendencies, his reference to Fox News is confusing. On the one hand, he is obviously linking Fox News’ rather tendentious relationship to political reality to pejorative terms like distortion and disinformation.

On the other hand, there must be something about the functional consequences of this practice that appealed to Assange, because he goes on to adopt the same language to describe positively a potential set of responses to state conspiracy:

To deal with powerful conspiratorial actions we must think ahead and attack the process that leads to them since the actions themselves can not be dealt with. We can deceive or blind a conspiracy by distorting or restricting the information available to it. We can reduce total conspiratorial power via unstructured attacks on links or through throttling and separating. A conspiracy sufficiently engaged in this manner is no longer able to comprehend its environment and plan robust action.”

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Our Community Scholarship

YouTube Preview ImageOur program’s unique focus on storytelling and social media has inspired a lot of interest among companies and non-profits alike.  Over the last few years, we’ve struck partnerships with those organizations, to engage them as “clients” in our various classes and create implementable real-world solutions in collaboration with them.  We call it “community scholarship.”

We just wrapped up an incredible quarter of community scholarship in our required “Strategic Research and Business Practices” course (this class is co-taught by Dr. Malcolm Parks and me).  I’d like to share the multimedia proposals that our student teams created for our clients.  Probably our greatest challenge was doing business with the Environmental Protection Agency’s “Climate Change” program — especially since they’re based in Washington DC.  The embedded video above, as well as the one below, is testimony to the diversity of thought that our professionally-minded students bring to the task-at-hand.  They’re all worth watching, so I’ve also posted the links from our other teams’ client work  (including Birdnote, The New Hive, the Woodland Park Zoo, and the Pacific Science Center).

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rapid response to Wikileaks

The MCDM (with a little help from our friends) is inviting folks to join us this Friday to engage in conversation regarding Wikileaks and its release of documents.

The UW’s Master of Communication of Digital Media (MCDM), in collaboration with the Seattle Public Library and City Club present:

Open Secrets: An Open Conversation about Wikileaks and Information Transparency in America

Seattle Public Library  – Microsoft Auditorium (1000 4th Ave, Seattle, WA)

5:00-7:00 p.m., Friday, December 10, 2010

Admission free, RSVP

Confirmed Subject Matter Experts:

Mike Fancher, Editor at Large of The Seattle Times
Brett Horvath, Director of The Leaders Network
Sarah van Gelder, Editor-in-Chief, Yes! Magazine

Hosted by Hanson Hosein, Director MCDM and Host of Media Space on UWTV
Directed by Scott Macklin, Associate Director MCDM

With the explosion of digital and social media platforms over the past decade, we celebrate the idea of an openness and transparency – especially online.  Is Wikileaks just another platform within this new “open” environment?  Or has the past week’s events provided a harsh lesson in our need to retain control over certain forms of information?  We’ll engage the public in a conversation about the nature of Wikileaks and its impact on our understanding of the Internet.

Streamed live at http://www.livestream.com/mcdm


Blurring the lines between virtual and reality

I’ve often wondered what kind of technology my 5-year-old daughter will be using when she grows up. The following is proof that I have a feeble imagination. But the folks at MIT Media Lab make up for what I lack.

What if you no longer needed a cellphone, computer, computer mouse, iPad, digital camera or any number of other devices. What if you replaced a whole stable of hardware with a small wearable gizmo around your neck that interacted with your hand gestures.

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Niche apps: A future for newspapers?

The Seattle Times has a couple of niche sports apps on the market right now and both are doing very well. As a newspaper guy, this is exciting. There is likely a future here for newspapers and plenty of money to be made. Identify a niche audience (that you already write for) and develop an app that caters to their interests. I’d pay lots of money for these Seattle Times apps, they are that good.

I have a journalism degree and daily newspaper experience, but I’m also a digital media nut and a huge Husky football fan. Imagine my euphoria when I first saw the Seattle Times was launching a Husky football app for the iPhone and iPod Touch. Their Husky football blog is like the Bible to me, and an iPhone app sounded too good to be true.

But how useful would it be? Would I trust the content? How about the functionality? I didn’t want this to be a giant advertisement for the Seattle Times.  I wanted it to be all Huskies all the time. One season in, I’m happy to report this is purple and gold nirvana. It’s the most immersive, accessible and, of course, portable Husky football experience I have ever known. Thank you, Seattle Times!

OK, OK. Enough gushing.

I respect this app. It’s a big step for journalism and the newspaper industry in general. Readership is down across the country. Revenue is shrinking, and newspapers are struggling to reach new audiences in a digital age that crippled their business model long ago. Enter the niche app. This is a new dawn for newspapers.

I could already find the information and stories featured in this app on my iPhone using mobile Safari. But I don’t always want to tap dance through various bookmarks and zoom in to the content I want to read. The app puts it all in one place. It costs $2.99 for a one-time download, but I would pay $2.99 a month for this. I’m not the only one, either. Managing Editor Heidi de Laubenfels told Lost Remote the app reached “20 percent of our total expected sales in the first two days and continues to do quite well.” The Times’ latest app, one for the Husky men’s basketball season, currently ranks on the iTunes list for top paid sports apps.

My question initially was whether or not I would trust a similar app released by a non-objective news source. The UW Athletic Department did just this, releasing a Coach Sark app not long after the Seattle Times released its football app. The content, not surprisingly, was not as deep. The interface was wonky, and it wasn’t objective in the slightest. Not even the fact that proceeds from the $2.99 purchase went to charity could rescue this app from the bottom of the league standings.

Time and trust are in limited supply these days. The Seattle Times is an organization I trust and provides me with content I believe in. Newspapers everywhere should take notice of this endeavor. Find a market—foodies, concertgoers, American Idol-lovers—and meet them where they are. Smartphones are growing exponentially and apps such as this are, hopefully, a sign of things to come.

I love free stuff, but this is the kind of content I want and will pay for. Are you listening, newspaper executives? I would pay for this. I would pay monthly. And I would pay a lot more than $2.99.


Innovation, Customization, and Emerging Markets

Department of Communication Chair David Domke recently blogged about 2009 Distinguished Alumnus Peter Clarke, and a particular a piece on health communication research that Clarke co-authored with USC colleague Suzanne Evans in the Stanford Social Innovation Review. Their story, “Disseminating Orphan Innovation,” traces the challenges of recreating successful social innovations from one distinct location to another, and how this requires customization, not merely replication.

Clarke and Evans illustrate their case through the project From Wholesaler to the Hungry, an initiative that links established food vendors with institutions who feed and support citizens at the margins of society. At the end of their piece Clarke and Evans offer “Eight Lessons for Customizing Innovations,” and after reading them I was struck by how the conclusions that Clarke and Evans draw mirror the kinds of lessons learned regarding new media adoption in emerging markets: taking time to build relationships of trust, anticipating barriers to adoption, and identifying local champions, to name just three.

As we have discussed in this fall’s MCDM Emerging Markets in Digital Media course, new media innovations in Beijing, Buenos Aires, and Bombay all require unique adaptations given cultural contexts–exactly the customization Clarke and Evans address. Tune in to the MCDM livestream channel on December 4 between 8:45 AM and 3:30 PM PST for student presentations that highlight topics of innovation in emerging markets, or join us in person in CMU 302.


Sportspress Northwest launches

Local veteran sports writers Art Thiel, Steve Rudman and Stanley Holmes launch a new effort today to stave off the ESPNification of local sports journalism with Sportspress Northwest.

They state, “We’re covering Northwest sports with local writers, videographers and photographers who enjoy journalism’s standards, technology’s opportunities and users’ passion. We enjoy good writing and clear thinking. We like to look ahead, and look back, to get a clue about where we are today.”

It will be interesting to track this effort to see if it emerges as a true flip and counter to over franchised sports coverage.


Going Mobile Has Created a Real Estate Revolution

The real estate industry, like many other industries, has experienced an unprecedented shift in power from the real estate professionals to the homebuyer. More consumers are relying on their mobile phones for on-the-go timely information and instant feedback.

Redfin Real Estate entered the mobile market in August of 2009 with strong positioning for their application with claims that it would be the best Multiple Listing Service-powered app for iPhone yet. The app release caused quite the stir and was trumpeted on real estate websites, tech websites and industry blogs.

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