Tag Archives: Advertising
Balancing the “Push” of Ads with the “Pull” of Social
Back in January, Proctor and Gamble kicked off the New Year with a shocking announcement for marketers. With a flat market share and under pressure from investors, the administrator of the world’s largest advertising budget announced it was eliminating 1,600 non-manufacturing … Continue reading
Viral Video of the Week–Michael
It’s Friday, which means that it’s time for another Viral Video of the Week. Hooray! This week, I’ve selected a commercial video which has gone gangbusters. It was released only a month ago, and has seen more than ten million … Continue reading
The Networked Consumer: Social Commerce Challenges
Consumers are increasingly skeptical of traditional advertising, more likely to trust peers for product recommendations and completely networked – and as the digital natives move out of the dorms and into the business world, this trend is only going to … Continue reading
Twitter = Cash Whale?
 Last week, Twitter finally announced the news the world had been waiting for: a revenue stream model. People were speculating for months how the social networking phenomenon would monetize itself, with hopes that there would be a profitable plan other than online advertising. … Continue reading
Expansion of ‘Stock Photography Business’ to ‘Visual Content Industry’
Beginning with 1990s, multinational super-agencies dominated stock photography industry. Getty Images and Corbis are the leading corporations of the industry by bringing together new licensing models, digital media management tools and a comprehensive offering of creative and editorial imagery, microstock, … Continue reading
To tweet, perchance to monetize.
Twitter is remaining secretive but rumors are circling around after the latest round of musical chairs cost Jack Dorsey his CEO chair. One thing is for sure though, Twitter means business. And they will tell us how next year – … Continue reading
UW Marketing Prof. on Search Advertising
posted by Adriana Sandeep Krishnamurth, professor of marketing at UW Bothel published an article (Beware: The Search Advertising Sky is falling”) on iMedia warning on the ineffectiveness of Search Advertising. He didn’t get a lot of support on his claims, … Continue reading
Seattle to host Olympics???
posted by Annie Just kidding. But did it grab your attention? Check out the Ads of the Weird – MSNBC’s effort to gather the most eye popping advertisements both offline and online. Enjoy!
