Flip the Media
A blog about the digital media revolution
Mar 21, 2009 Leave a Comment

2020: What’s Next for News Is Dan Conover’s bold look ahead is the best I’ve seen. One emerging trend he spots is ‘predictive intelligence’.

Modern journalism is based on the idea that impartially telling “both sides” of a story is more useful than “taking sides.” This approach has limited value in an information-rich environment where the goal is finding the signal in the noise. Credibility, therefore, is likely to move toward information sources that demonstrate their understanding of events and situations via predictive accuracy rather than claims of non-predictive objectivity.

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