I’ve also received a bit of attention recently (“Plugged In: UW is Tweeting Its Way Into a New Social Media Ecosystem”) on my encouraging students to distract themselves with open laptops and Twitter while in class.  Here’s how we use hashtag conversations such as #mcdm581 to enhance the in-class conversation while Gillin was chatting with us:

harryhay We’re all going to ride the term social media expert for the next few years!

coreybgil crowdsourcing ideas via social media is great for b-storming & new products/enhancements, but still dev value in R&D

chengtracey negative voices are inevitable and can work as a positive thing.. Should be accepted as a part of business

SunaG Based on my niece & nephew’s FB wall-posts , I can’t agree with Gillin’s assertion that teens lik FB is b/c of privacy

markshea Paul Gillin’s blog = http://paulgillin.com/

nicolepairlee UMASS Dr. Barnes: the highest adoption for social media is among nonprofits @pgillin

chengtracey nonprofits take more use to social media because of simple budget issues..

matthewstringer With all due respect to Mr. Gillin, I don’t think he’s seen MySpace lately… ever? MySpace is teenage public broadcasting.

SunaG Teens not into Twitter. Great app for b-to-b really

nicolepairlee “teenagers dis tweeter and thinks it’s for old people” @pgillin

peichieh Don’t try to use FB or Twitter for B to B marketing. Use Blogs or podcasts.

markshea I still want to know more about Metz’s concept of Return on Participation (ROP). Is it a better measure in digital media?

SunaG All of the organizations he named as businesses that are the new media are kinda niche media players tho’

peterlux Even if ROI is debatable, can you afford to be absent? What’s the branding cost of seeming out of touch and out of date?

harryhay What’s your ROI? brand value, new customers, online orders, the web can measure a lot – decide what matters and don’t wait!

markshea #mcdm581 #uwmcdm It could be argued that social media lives at both political poles, communist and democratic…perhaps the best of both.

rebekahj To determine ROI, have to know what is important to the org: downloads, tweets, mainstream media mention, etc.

hpitlick lack of trust? power to the people? Social media really is communism!

harryhay Creating trust in reporting/journalism – hyperlocal or hyperfocused – starting with a small, dedicated audience – earned over time

chengtracey who is to decide who is trustworthy?

markshea #uwmcdm #mcdm581 Certain companies can survive, thrive and succeed as trusted authority.

SunaG Can biz, org, individuals become the trusted source of media?

coreybgil Gillin: Would like to see businesses emerge as trusted sources.

markshea #uwmcdm #mcdm581 Mainstream media…old BIG media will down size in the range of 85-90% if they hope to continue competing, Paul Gillin says

rebekahj Gillin says “trad media will have to downsize and shift their operations 180 degrees to be successful.”

chengtracey during recession is the best time to see how businesses do their business

rebekahj Can traditional media survive with social media tools? Question to Paul Gillin

SunaG Skype session w/ auth Paul Gillin -Secrets of Social Media Mktg &The New INfluencers. He’s a bit low-res (on screen, not content)

markshea #mcdm581 #uwmcdm Paul Gillin references http://beingpeterkim.com.

peichieh citation from mainstream media on Susna Boyle’s wiki page http://en.wikipedia.org/wiki/Susan_Boyle

markshea #mcdm581 Anybody who can speak, will speak. This is the great global change that has come with the Internet says Paull Gillin.

nicolepairlee getting input [tweets] from your students while you’re teaching, a new phenom @pgillin

rebekahj Listening to Paul Gillin -Secrets of Social Media Marketing!

Related Posts

• June 4, 2009 — YouTweetFace (1)
• September 28, 2008 — Twitter is “Real-time” Social Media in its Infancy (1)
• February 2, 2009 — Videos of UW Insight: The Digital President event (0)
• November 9, 2008 — Amazondeals on Twitter (2)
• October 22, 2008 — To tweet, perchance to monetize. (1)

The answers to these important questions have a profound impact on the very near future of our democracy, as well as how we organize, communicate and even do business in the digital age. On the eve of the Obama inauguration, the University of Washington’s Master of Communication in Digital Media program held a dynamic, engaging “UW Insight” conversation that sought to put this digital revolution in perspective.

Part 1 includes the Introduction to this event and a presentation by Prof. Lance Bennett, UW Political Science and Communication, on the digital tools employed during the election.

Parts 2 & 3 after the jump…

Part 2 includes a presentation by Kathy Gill, Senior Lecturer, UW Department of Communication, on social media strategies.

Part 3 concludes the event and includes a presentation by Brett Horvath, Social Media Strategist; Pickens Plan, YourRevolution.org, on youth voter registration and the future.

Please visit the official site for this event, http://www.washington.edu/insight/digitalpresident/

These videos are © 2009 University of Washington, Seattle, WA, USA.  All rights reserved.

For more on the MCDM program, visit uwdigitalmedia.org.

Related Posts

• May 2, 2009 — Twitter & Skype classroom coverage of Paul Gillin (4)
• September 28, 2008 — Twitter is “Real-time” Social Media in its Infancy (1)
• April 10, 2010 — Checking in and Cashing out on Location-Based Social Networks (2)
• January 14, 2010 — Storytelling, Digital Media and Constrained Communication: Town Hall (1)
• December 8, 2009 — Want to know more about the MCDM? (0)

UPDATE 08.30.08: My flight is still good for tomorrow.  I’m going to spend today with local journalist Ariella Cohen from CityBusiness as she reports on the voluntary evacuation.  One way or another, Gustav adds to my film, and I need to gather additional elements to tell this story.  We may even attempt a little house party premiere tonight if there’s anyone left in the city.  My hotel closes tomorrow at noon, and I intend to give myself at least 3 hours to get to the airport (normally a 20 minute drive).  Shades of Baghdad!

UPDATE 08.29.08: Thank goodness we had a successful sneak preview of the film last night.  We’ve canceled the premiere for tomorrow with an impending mandatory evacuation as Gustav approaches.  I’m supposed to return to Seattle on Sunday morning.

The film premiere of Independent America: Rising from Ruins, is up for grabs right now with Gustav gathering strength and heading to the Gulf of Mexico  Once local officials get a handle on the hurricane’s path, they may issue a 48-hour evacuation notice.

I’m ready either way.  I brought my camera, waterproof gear, and even my Pentax W60 waterproof point & shoot — which I may call into duty if I need to re-start production of a film that won’t end (as we like to say in the MCDM program, “permanently beta”).  Or we have the premiere as scheduled with even more to discuss (organizers have already cancelled the daylong conference, but will proceed with the screenings unless there is an evacuation).  For my latest updates, catch my Twitter feed.

In the meantime, we’ve decided to do a “sneak preview” tonight at Fair Grinds Coffeehouse (which gave away free coffee for a year after Katrina), just in case the city is empty come Saturday.  I’m really happy with this 52-minute version of the film.  To celebrate its “completion,” I’m posting this short animated excerpt from the documentary, created by MCDM graduate Tom Troisch (press “Play” above or watch in HD on Vimeo).  The challenge was to take a very complicated tax mechanism, used and abused across America, and make it understandable.

So to recap: I’ve got my laptop, two HD cameras, my suction-cup tripod mount, 1 waterproof point-and-shoot camera with HD video capability, two Nokia cellphones, a Garmin GPS, rain gear, and an SUV (not a four-letter word in this part of the world given the propensity for natural disaster).  As we used to say up in the Great White North at the CBC, I’m “loaded for bear” but hoping the bear will decide just to roll up and take a nap under some shady tree.

Related Posts

• August 31, 2008 — Keeping Connected during Gustav (2)
• May 2, 2009 — Twitter & Skype classroom coverage of Paul Gillin (4)
• March 6, 2009 — Journalism on the Brink: Video (11)
• February 2, 2009 — Videos of UW Insight: The Digital President event (0)
• January 21, 2009 — The State of the MCDM (2)