Tag Archives: Storytelling
Why I gave away 2,000 books: connection is king, content as calling card
“Marketers must evolve from advertisers into storytellers. Advertisers interrupt consumers with messaging that are overwhelmingly “me” oriented: my product, my service. Storytellers attract, beguile, entertain, and inform. They are sought out and revisited. Often, they’ll enter into dialogue with their … Continue reading
Are Stock Photos Telling Your Story?
If you’ve given a presentation lately, you’ve probably spent some time digging through stock photography websites to dress up your words. Presentation Zen counsels that images should largely replace words due to the picture superiority effect, and increasingly in presentations … Continue reading
The Power of People and Story
What do a cheese monger with Asperger’s syndrome, a globetrotting photographer and an author experimenting with acupuncture have in common? They’re all great characters whose individual stories can tell us a lot about our world. That was the premise of Advanced Multimedia … Continue reading
Storytelling, cinematic video games and 3D
“Video games will be the fastest-growing and most exciting form of mass media over the coming decade” declares the headline to The Economist’s recent video games special report “All the world’s a game.” According to PricewaterhouseCoopers (PwC), a consulting firm, … Continue reading
Graduating MCDM: Another Milepost on the Journey
On June 9, 2011 I did something I didn’t expect to do a few years earlier: I officially graduated from the University of Washington with a Master of Communication in Digital Media (MCDM) degree. The reason I didn’t expect to … Continue reading
Learning to Let Go
The Seattle Refugee Youth Project is premiering digital stories created by local refugee youth on Saturday, March 5 from 1:00-3:00 in UW’s Kane Hall 120. To accompany this blog post they granted Flip the Media a sneak preview of one … Continue reading
Will you tell your story with a Qwiki?
Last week, a new “information experience” startup – Qwiki – received a fair amount of publicity after closing it’s first round of funding totaling $8 million and announcing some upcoming features. Qwiki provides rich media to consumers by scrubbing the … Continue reading
Four Peaks Salon: Transmedia Storytelling and Net Neutrality
Transmedia Storytelling and Net Neutrality were the topics of the night last Tuesday at the MDCM’s first ever Four Peaks public salon. The salon started with a live broadcast of MediaSpaceTV featuring an interview between MCDM director Hanson Hosein and … Continue reading
