Viral Video: Military Spouse Appreciation
Viral Video: Military Spouse Day
Today is Military Spouse Appreciation Day…so here is a video of some of the best surprise homecomings of service members and their families. Shout out to MCDM student Jessica ...Citizen Journalists: Nobody Plays by the Same Rules
What are the basic rights of citizen journalists? What protections they can expect as granted by the First Amendment, and specifically what rights do they have regarding reusabilit ...
Hey Restaurants! Let canon Show You How to Use Twitter
Heads up ye owners of dining establishments, a small intimate restaurant in Seattle has a few things to teach you about how to engage with customers in today’s fast-moving so ...
Books that Talk, Taking on Literacy and Global Poverty
This post was produced as part of the UW Comm Department’s undergraduate Entrepreneurial Journalism course. By Alysa Hullett While Americans are tapping away at their iPads, ...
Divide and Conquer: Customer Loyalty Mobile Apps Abound
Special to Flip by Katherine Loh I was sitting at a local coffee shop when I witnessed a rather common, but painful situation. The cashier handed a gentleman his credit card after ...
Viral Video: Tuna Melt Will Melt Your Brain
We’re ready for the weekend, aren’t we? Hopefully you’ll have time to play. Our message today is: Play big, or go home. Watch, and marvel:
What the Cr(App): Kissing Cousins?
Ok, so I know dating apps are some of the most widely used apps around, but this one really takes the cake. We all know about Ok cupid, Plenty of Fish, How About We etc… It’s all g ...
Review of TinEye, Reverse Image Search Tool
TinEye is one of a number of “Reverse Image Search” tools available online. The way it works is, instead of entering some keywords to look for an image, you sub ...
Need News? 4 Great Resources
I’ve become a bit of a news junkie in the past year. It started with writing for a political blog and now I’m working as a online news producer in TV. Over those 12 months I’ve lea ...
SEC Okays Social Media Release of Company Information
Earlier this month, the U.S. Securities and Exchange Commission (SEC) affirmed that companies can disclose information via social media. This decision came as a response to an even ...
in-NW: Transmedia Matters
“Content across platforms, engagement across platforms. ‘Transmedia storytelling’ is absolutely crucial.” –Hanson Hosein, Director of UW’s MCDM program
At the in-nw conference February 13th, we heard from panelists representing a variety of intriguing backgrounds and projects, yet several topics seemed to circle the same key question: as digital consumers begin to simultaneously engage with not one screen or even two but three separate screens (television, tablet or laptop, and smartphone), how can we hope to hold their attention?
MCDM represented at in-NW
Transmedia storytelling is a technique to communicate one story in a consistent voice across multiple platforms, in an appealing and platform-appropriate way. Judging by the achievements of in-nw participants, transmedia is no longer a trend but a critical consideration.
Brian Marr, Director of Strategy at Smashing Ideas, was the first to emphasize the value of transmedia projects by mentioning that tone should be replicated across channels; when consumers come to expect the same type and degree of engagement from multiple channels and events, they come to understand a brand’s values and feel heard as well. Once this appeal is recognized, consumers will follow the story wherever it takes them.
Content Strategy in the Lizzie Bennet Diaries
The core cast of the Lizzie Bennet Diaries
If you’ve been anywhere near Tumbler or YouTube in the past year you’ve no doubt heard of the Lizzie Bennet Diaries. In this version of Jane Austen’s Pride and Prejudice, Lizzie is a graduate student sharing her dramatic life with the world via a vlogging project that quickly takes on a life of its own. The writing is superb, to be surpassed only by the truly stellar acting. But what really takes the cake is the mind-boggling genius of the content strategy behind the series.
Viral Video: Titus’ trick shots
Flip is pretty sure that right about now both the NBA and Nike are firing up their check books. Watch toddler Titus, the basketball baby, make some magic hoops. Nothing like a 2 year old over achiever to make you feel REALLY old.
Coming Up- News from the Flip the Media Team
We don’t do this often here at Flip, but with so many great things coming up we thought we would take a moment to give our readers a sneak peek into the future. There are some big things on the horizon to be excited about.
Not able to make it to in-nw 2013 yesterday? We had lots of Flip the Media staff there and you can expect to see some great posts on just what you missed. From a crowd sourced song to tips from the communication pros of Seattle the best of it will be here on Flip.
Recently, the FtM editor team visited a UW undergraduate journalism class to start a collaborative effort with some very enthusiastic undergraduate journalists in training. In the coming weeks you will be able to read the articles that these students have written on technology, social change, culture and more. It should be great to read what these fresh new voices come up with to share with us.
The biggest news is the Flip the Media SXSW Interactive team! Not only does MCDM have a student on a panel about the future of crisis communications with a faculty member as the moderator but Flip is sending a team to cover SXSWi, bringing the coverage of this amazing conference to you. From March 8-12 you will see their coverage here on the blog, as well as on our Twitter feed and Facebook page. We will be covering the panels, the new technology, the parties, the SXSW Gaming Expo, you name it Flip is your place to follow SXSWi.
We at Flip are pretty excited about the coming month and hope that you are too!
in-nw : How Digital We Are
We’re all about stretching our networks via every available technology in this information age. But occasionally we’re so curious, so enchanted, or perhaps overwhelmed by it all – that the only relief we can find is through talking about it. Face to face. Real time. With experts. Today, a lot of people are getting just that opportunity.
Hanson Hosein, Director of UW’s MCDM program
If you’re craving some immersion in the world of social engagement, in-NW (in Northwest, to the initiated) is the place to learn, grow, and network. We’re convinced, and we’ll be there in force covering the day’s events, from the panel on State Of Engagement chaired by MCDM program director Hanson Hosein to the final talk by Steve Mallory, Director of Idea Startup at Edelman on Brand Storytelling. The full agenda is available here.
The State of Engagement panel will feature a diverse group of thought leaders in the social media sphere: Brian Marr of Smashing Ideas, Ryan Hodgson of Weber Shandwick, and media consultant Jenni Hogan.
It promises to be a uniquely stimulating, idea-rich day, and we’ll be posting articles on Flip the Media over the next few days, as well as tweeting and live-blogging from the convention. Continue reading
Vine: Storytelling in Six Seconds (or Less)
I see a lot of movies. As a lifelong film geek and a current programmer for the Seattle International Film Festival, I’ve seen the good, the bad, and the ugly (generally, as well as the Sergio Leone classic). Some are too long, others are thankfully brief, but they all employ classical film narrative techniques to some degree. The each utilize montage, point of view, and other tried and true filmmaking elements that we’ve all come to accept today as pretty standard. But back when these techniques were first introduced, they were all seen as startling breaks from the established norms.
For instance, Russian filmmaker Lev Kuleshov developed early theories on the effect of editing and the juxtaposition of images in sequence. His famous “Kuleshov Effect” was an early example of the power of editing to imbue a sequence of images with meaning, forcing the audience to experience an emotion based on the context and order of the images presented.
Table of Truth: Death over Dinner
Let’s Have Dinner and Talk about Death was born from the collaborative minds of Michael Hebb (inaugural MCDM Teaching Fellow) and Scott Macklin (MCDM Associate Director) in their ongoing effort to rethink the role the internet plays in embodied human experience.
After discovering that more than half of the U.S. population is not ending their life the way they want to, Hebb and Macklin saw the critical need for disruption regarding how we die. “It was immediately clear to me” Michael Hebb says, “how we end our lives is simply the most important (and costly) conversation America isn’t having.”
See more about this project at: deathoverdinner.org.
Watch more videos from the FTM Presents series: bit.ly/FTMpresents.
Viral Video: It should scare the pants off you
In our January 2nd post Resolve to Check your Privacy Settings we suggested it might be a good idea to make sure you had your head well and truly around what personal information you were and weren’t giving your friends at Facebook, Google and other places access to. We will say no more so as not to give away the punchline of this week’s viral video. Suffice to say our pants were scared right off of us after watching it…
