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5 Things to Remember Online in Times of Crisis

When there is a crisis, like the tragic events in Boston yesterday, there are so many reports and images, many opinions, many comments, so much speculation that comes at you full force both in the traditional media and on social media. To that end, here are 5 tips when interacting on social media sites during a crisis and in the days that follow.

1. Respect the victims. Don’t share names of the deceased or injured until an appropriate amount of time has passed for family to be notified, usually at least 24hrs. After that, just remember as you talk about this that people lost their lives and those that survived have a long road ahead of them as they work towards recovery.

2. Give responders a break. Now is not the time to get into a Facebook debate or Twitter battle over what you think really happened in Boston, or armchair quarterbacking how the response should have been handled in your opinion. This is a tragedy, this is people’s lives, trust me when I tell you from the perspective of a responder…that those police, firemen and other responders did the best they could in the face of something catastrophic. Also, remember we do not live in a TV show, investigations take longer than a one hour episode, so give it time.

3. Verify Verify Verify.  Before you retweet something or otherwise pass the information along, before you even BELIEVE it, check that the information is not just speculation. Check your source, is it a verified source? There were fake pictures posted on Twitter in the hours following the bomb blasts in Boston. During Hurricane Sandy, there were a number of fake accounts and fake photographs, this is a sadly increasing trend.

4. Talk to your children:  If you have children, make sure you are filtering their exposure to the often brutally graphic pictures and video of the incident. Be ready that because they are on Facebook or Twitter they might be seeing some scary, and untrue, things in the next few days. The Mental Health of America Site has some tips on helping your child cope. Also, make sure your children are engaging in safe social media practices and not sharing misinformation.

5. Check your charities This is similar to the verify point earlier about checking your news sources but is a big enough problem that it needs its own number. Please keep an eye on where you send money. That’s right within hours of the tragedy there were reports of fake charity drives starting. So before you pass along money make sure you are looking into who you are giving it to.

Okay I know I said 5, but here is a 6th.

Be wise in your choices when you engage in social media and be safe, but also I hope that while we are all sending our love and support to Boston, we also all refuse to give in to fear, that we refuse to look at each other with hate and suspicion. The number of good caring people in this world outweigh those who would do something this horrible, so don’t fuel the fires of terror when you are posting online. Let’s come together to support those in Boston and those who now begin the battle of finding who did this. Let us show whoever did this that we will not live in fear or help them spread it through our communities by social media.


Viral Video: Beautiful Music in a Dreary Place

This wild, wet, and windy Friday here in the Northwest has many of us a little on edge.  Soothe your soul with a little audio sweetness from another otherwise cheerless venue – it worked for these commuters!


What the Cr(App): Candy Crush Saga

Welcome to a new Flip the  Media series, where we take a look at the apps that make us go…whaaaaat? (For a variety of reasons.)

To kick off the new series, Candy Crush Saga, the “it” game that everyone is playing, or talking about playing, or know someone who is playing.

Screen capture from Candy Crush Saga, showing that you need to pay $0.99 for a booster.

Screen capture from Candy Crush Saga, showing that you need to pay $0.99 for a booster.

Don’t get me wrong, Candy Crush is a fun game with beautiful graphics. There are a lot of rave reviews of the game and for good reason, the game is addictive, well designed and follows a very tried and true puzzle game style that is almost always a hit. Some people are very fierce in their love of this game and it has over 19 million fans on Facebook. I am in no way saying it isn’t a good game, it is just this feeling of something kind of insidious lurking under the cute surface. Please don’t beat me up for pointing out the elephant in the app!

For those of you who haven’t played—the game play is similar to Bejeweled with all the matching options, line up three or more. There is an interesting puzzle aspect to it as most of the levels you are not restricted by time, but instead have to accomplish certain goals in a specific number of moves. Clear the jelly, obtain all the cherries, there are mission specifics in each level which brings a variety to the dynamics that help increase the longevity of game play. Along with moving the delightfully colored little candies around to blast them or to turn them into special powered candies then blasting even bigger groups of treats, you will find yourself unlocking all these special boosters. Continue reading


Seattle Theater Grapples with Decision to go Digital

This post was produced as part of the UW Comm Department’s undergraduate Entrepreneurial Journalism course.

By Megan Manning

Hollywood has declared 35–millimeter film officially dead.

We should have seen this coming.  Production companies and movie studios the world over have been attempting to resuscitate the old–fashioned medium for a while now, but the inevitable has finally happened.  Six of the largest film studios in the business (Warner Bros, Paramount Pictures, Walt Disney Studios, Columbia Pictures, Universal Studios and Twentieth Century Fox) have announced that they are switching to digital technology completely by the end of this year, a conversion process that, while saving millions in production, will almost certainly mean curtains on the centuries–old reel.  The 35–millimeter has finally flat–lined.

“I honestly thought everything had been digital for a while now,” says Mattie Heider, a senior at the University of Washington.  “You keep hearing about how more and more movies are going 3D.  People really seem to like it.  So it’s kind of surprising that the old picture–by–picture framing is still around.”

Larger movie theater conglomerates have been making the transition from mechanical to digital operating systems for several years now, their decision powered by public demand for a superior movie experience and by the growing number of production companies that have already switched.  But for smaller neighborhood theaters, the conversion process has been neither hurried nor very well–received. Continue reading


Will the Participatory Culture be the End of Brand Marketing?

This post highlights the work of MCDM students. 

By Matt Davis & Ryan Risenmay

The age of the empowered consumer has eroded the foundations of traditional brand marketing.  The one-to-many broadcast approach of “message” style marketing used over the past 50-plus years is increasingly unable to reach and engage audiences. Consumers have taken control of their media experiences and when and how they will engage with a brand.  At the same time, they expect to brands to be always available on a one-to-one basis and on a variety of levels across multiple media channels simultaneously.

Why do consumers expect brands to be so attentive?   Consumers are placing a higher value on personal connections with a brand or product. These emotional, identity-defining connections, and influences from their peers often trump generic sales pitch messages. Consumers desire community, interactivity, and the option to participate in the story of a brand, its product, or services. This challenges marketers to change their approach with these fragmented and more concentrated audiences.

Enter transmedia marketing – a strategy that brands can use to harnesses this change in behaviors of consumers.   It builds upon their interest in compelling stories and their preferences in determining what part(s) of a branded experience they will engage with at the time and place of their choosing.

So in a word, no, the participatory culture will not be the end of brand marketing.  But it will require marketers to learn how to use strategies like transmedia marketing to effectively communicate and engage these audiences.

The study and understanding of this shift to multi-channel communication and the nature of the participatory culture is at the core of the MCDM program.  We are excited to announce the development a Transmedia Marketing Playbook as a guide to help marketers (and others) adopt a transmedia strategy. The Playbook outlines the activities and challenges we think necessary in adopting a transmedia friendly orientation to telling a branded story with community engagement as the foundation.  It provides a specific framework for analysis, strategic planning, and execution with some guidance on when a transmedia approach would be appropriate.

To check out the playbook please follow this link.


Viral Video: The Next Viral Video

You think you know what it takes to make a viral video? Apparently it is easy. Right? Maybe? My brain hurts.


Want to be the Next Mackelmore?

This post was produced as part of the UW Comm Department’s undergraduate Entrepreneurial Journalism course.

By Courtney Liu

 

Within the past several months, Seattleite, Macklemore has become a nationwide sensation (and not just in the rap scene!). His album with Ryan Lewis, “The Heist,” reached number one on iTunes within hours after its release on October 9, 2012.

Macklemore and Ryan Lewis gained phenomenal success with their album and number one hit, “Thrift Shop,” by using digital media like Twitter, Tumblr and YouTube. According to National Public Radio story, the duo initially started to use these outlets to expand their fan base with followers and subscribers. This gave them the opportunity to tour and use the money to make their own album using digital technology, which makes things cheaper nowadays.

Independent artist, Josh Swish

Independent artist, Josh Swish (Photo courtesy of Josh Aberilla)

More recently, many artists like Macklemore and Ryan Lewis are utilizing digital technology and media to get their name and music known. My friend’s boyfriend is an up-and-coming, Hawaii-born, but Seattle-based rapper who goes by the stage name, Josh Swish. He mainly uses Twitter, Tumblr and the website, Bandcamp (bandcamp.com), to promote and publish his mixtapes. Continue reading


New [Media] Love: Long-distance Relationships in the Digital Age

This post was produced as part of the UW Comm Department’s undergraduate Entrepreneurial Journalism course.

By Steven Dolan

It’s 2 a.m. and I’m laughing at the computer screen. “I have to go to bed,” I say. “I love you.”

To the untrained eye, it would appear I’m seriously involved with my laptop, but truthfully, I’m seriously involved through my laptop.

The writer (lower right boxt) and his "other" Skype, as they do almost every day. (Screenshot by Steven Dolan)

The writer (lower right boxt) and his “other” Skype, as they do almost every day. (Screenshot by Steven Dolan)

With the aid of digital technology, more college students and recent graduates are maintaining romantic relationships, even with the pressures of the future looming. We are told as college students that we’ve reached a pinnacle of decision and opportunity, so when decisions are necessary to advance in careers and relationships, the lines are blurred by digital access.

I’ve always been a skeptic when it comes to romantic relationships, even more so over distance, so when I found myself in the midst of my own long-distance relationship, I questioned its validity and worth.

I realized I was surrounded by people in similar situations. Friends and classmates were among those who shared their stories with me. Continue reading


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