Viral Video: Ellen on Bic for Her
Before you get serious with this New York-born app, it really wants you to know one thing: this is NOT an online dating site but an “online social gaming platform where people meet, build their network, and hopefully find love on the way”. Hence, it will reduce the stress that comes with making (romantic) digital connections.
How you ask? Coffee Meets Bagel (CMB) makes it easy for it’s users to find potential matches without an onslaught of autobiographies and unwanted messages. Here’s how it works:
1. Using your profile, preferences and Facebook (they pull matches from your 2nd and 3rd connections), CMB provides you with one match or “Bagel” per day every day at 12:00pm EST.
2. Once you receive your match, you can browse photos, take a look at their micro profile and then choose to “Pass” on them or “Like” them. Oh, and you only have 24 hours to make your decision.
3. If you and your match both “Like” each other you are put in contact through the CMB private messaging feature. From there, the two of you can take it to the next level and set up a date.
4. If you pass on your match, you’ll never see ‘em again. Continue reading
This article is cross-posted from the Washington Filmworks blog.
When Scott Macklin visited our Advanced Multimedia Storytelling class in the University of Washington’s Communications Leadership (Comm Lead) graduate program to introduce the idea of participating in a charette, I have to admit I was on squishy ground for a second. A minute. I imagined the NPR “Says You” panel having a field day with that one. A type of chewing gum? A small, charred object?
Of course architects and land-use professionals would suffer no confusion on hearing the term: they’ve been conducting the multi-stakeholder design sessions known as charettes for years. Originally derived from the Ecole des Beaux Artes in Paris is the 18th century, the charette was a horse-drawn cart that, depending on who you believe, carried the still-glistening-with-wet-ink projects of architecture students to their waiting professors for final grading. The competing version has the students themselves splayed on the bed of the cart, hastily adding the final touches to their projects as the driver hastened toward the waiting professor’s office.
Stunning examples of immersive storytelling are appearing faster than you can say “Parallax”. But not only the vaunted journalistic longform is changing, the humble infographic is also getting a makeover. According to Web Designer Magazine’s just released top web design trends, 2014 is the year interactive infographics will become mainstream.
Interactive infographics are not exactly new, so why are they suddenly all the rage? Here are some of the key factors.
Browser Support. Until recently, interactive infographic were synonymous with expensive programming and design. Today, all major browsers support CSS3 and HTML5 and some form of transition and animation property. There are still differences in browser support for CSS animations but there is enough of an audience to make the effort worthwile. Since the infographic is “coded into” the browser, it is easier to include links and even little web apps like calculators or games. Plus, once the infographic is set up it can easily be used and modified to fit all screens and devices.
Static Infographics are So 2013. Need a piece of content to drive some traffic to your site? Make an infographic! Have a boring, text-heavy website? Make an infographic! What is everybody else doing now? An infographic! If you ever worked in the website or marketing world, you might be familiar with these situations. They occur because infographics are popular. Our brain tends to process visual information better. We don’t like to read text. Infographics are great for sharing and to make a quick point. Need proof? Check this infographic on infographics. To stand out in this sea of infographics, you need to offer something new. For now, interactivity is the way to go. Continue reading
This post was originally published in Mediaplant
By Rob Salkowitz (@robsalk)
When I started teaching a class on the future of marketing at the University of Washington Graduate School of Communications (CommLead program), I got a lot of questions, most of them taking the form of “how do you teach about something that hasn’t happened yet?”
Fair point. It’s hard enough to talk about the present of marketing, seeing as how much of the industry is rethinking its approach to everything from media channel strategy to metrics to the kind of talent that marketing organizations need. Charting the future under these conditions is like mapping the trail up a mountain in the midst of an avalanche.
And yet, that’s what I, and the students, had signed up for. As the instructor, I came to each class with the terrifying knowledge that I might have some information, but I didn’t know the answers. The best I could hope for was to help us ask the right questions.
Sorry, crystal ball not included. When people talk about the future of digital technology, the conversations often revolve around specific predictions: how many zetabytes of data will be created over the next few years, how much infrastructure will move to the cloud, how wearable devices like Google Glass will change our relationship between the digital and physical world?
Those are interesting questions with profound implications for businesses of all kinds, including marketers. They are the kind of thing you could reasonably expect to see addressed in a class called “The Future of Marketing” – and address them we did. However the goal of the class was not only to study the tech trends, but give the students – many of whom are mid-career professionals looking to add skills to help them get ahead in marketing and media – a framework for figuring out how they might play out in different kinds of organizations under different sets of business conditions.
Four visions of the future. To do that, we employed a method called scenario planning, used by many companies and institutions to develop strategies for an uncertain world. After a crash course in the basic technique, the class broke up into four teams, each owning a different version of 2020. Continue reading
The year was 1984 and in Spokane, Wash., Charlie Schmidt was “unemployed and destitute, but there were three things that [he] had: a cat, a camera, and a keyboard.”
Charlie made hundreds of videos of his cat playing a keyboard, now immortalized as Keyboard Cat. The videos lay dormant until he posted one on YouTube in 2007. Cat videos as we know them were born.
Yesterday, the Internet Cat Video Festival made a Seattle stop in its multi-city tour. Cat ladies and gentlemen gathered at Showbox in the Market to watch a series of the web’s most beloved feline shorts.
Everyone in the audience was palpably excited and had been eagerly anticipating the event for weeks. Everyone else was all, “you’ve got to be kitten me.” (according to Buzzfeed, cat people like puns…)
Love them or hate them (and you love them, right?), cat videos have become an industry, launching celebricats like Lil Bub, Grumpy Cat, Maru, and more. So what’s the appeal? Wired Magazine tried to get to the bottom of the phenomenon, but I think that Amber Armstrong, a Seattle-based software developer attending the event, sums it up nicely: “Because they’re funny and they make me happy, and they’re also cute.”
Just about everyone I interviewed shared the same sentiment. “Who’s not a cat video fan?” asked Beth Steinhouse, a volunteer with the Seattle Humane Society. “They’re fun and cute and just a nice little escape.”
But why pay $20 to watch cat videos in a theater when you can watch them for free at home? MC Will Braden, creator of Henri (winner of the Golden Kitty award at the first Internet Cat Video Festival), told the audience: “It’s not about watching cat videos. It’s about watching cat videos together.” Continue reading