Viral Video: Ellen on Bic for Her
This post was originally published in the University of Washington College of Art’s & Sciences December Newsletter
As Benjamin Franklin pointed out centuries ago, nothing is certain but death and taxes. Yet while people complain endlessly about taxes, they clam up when it comes to discussing death.
Faculty and students in the UW Communication Leadership (CL) graduate program, based in the Department of Communication, have been working to change that. The result is Death Over Dinner, a web resource that encourages people to host dinners for family and friends to discuss end-of-life issues. To date, Death Over Dinner has been the impetus for more than 1,000 dinners in 17 countries.
“You might ask, ‘Why would I have this conversation over dinner?’” poses Michael Hebb on the Death Over Dinner website. “The dinner table is the most forgiving place for difficult conversation. The ritual of breaking bread creates warmth and connection, and puts us in touch with our humanity. It offers an environment that is more suitable than the usual places we discuss end of life.”
Hebb, an experienced restaurateur, has spent years exploring the dinner table as a tool for social change. Having organized themed dinners on a variety of social issues, he wondered how digital media might be used to leverage such events. As a visiting fellow in the CL program last year, he and CL associate director Scott Macklin co-led a course that served as a directed research study to explore the possibilities.
“We knew we wanted to construct a course around social ritual and digital media,” recalls Macklin, “and we decided we needed a theme for the conversation.”
Heading out to find some fresh snow? The app-gicians have not forsaken you. Indeed, if your smartphone’s role in your winter adventures has been confined to a hasty glance at your weather app or the WA DOT website (click here for their mobile apps for iPhone or Android) to check pass conditions, there’s another world of information about outdoor adventures online.
We’ve found some interesting apps that may help you to save money, save time, or even save your life. Please bear in mind that we are not promoting any of these but offering this sampling as a kick start in helping you research apps that appeal to your needs and budget.
Admittedly, budget won’t be a big factor for most of these – many are free or available for the cost of a latte.
Let’s cruise through these offerings in ski/board planning order:
So you’re wearing your FitBit, your Jawbone, or whatever wearable monitor and diligently pushing up your daily step and stair counts – great, but you aren’t really going up to the slopes without targeting the correct muscle groups, are you? Of course you aren’t.
Dear Friends and Family,
We are gathered here today to celebrate a life. Several weeks ago, the news broke and quickly spread across social media and blogs everywhere: the death of the corporate website.
As we mourn, can we really say we didn’t see it coming? The old age; moving slower, resistant to getting the help you really needed – I have to admit, I hardly ever visited in the final weeks and months. It was just too painful.
Things weren’t always that way, though. In the early days, there were plenty of reasons to visit. In fact, I felt privileged that I had such 24/7 access: I could stop by whenever I wanted!
At this year’s Northwest Entrepreneur Network’s Entrepreneur University Flip the Media partnered with Jenni Hogan, CEO of TVinteract, to hear “Prime Time Pitches” from local start-ups. This article is the fourth in a series of profiles of up-and-coming entrepreneurs in the Pacific Northwest.
If you’ve ever been part of planning a focus group, you’ll appreciate our next startup in our NWEN Primetime Pitch series. Discuss.IO is a year-old startup out of Seattle and is on a mission to enable more companies the ability to gather qualitative research about their customers.
Due to the high cost of traditional focus groups, qualitative research was often a luxury reserved for big-name brands with budget to allocate. Take into account the vendors, participants, and other moving parts that go along with planning a focus group; Zach Simmons says it is often compared to planning a wedding.
Simmons is the founder of Discuss.IO, which describes itself on its website as “a qualitative market research service that leverages the Internet, webcams, and crowdsourcing to deliver accurate, cost-effective, on-demand consumer data to marketing decision makers.
Discuss.IO claims to eliminate the hassle, and more importantly the excessive cost, of traditional, in-person focus groups. The cloud-based platform requires zero setup and businesses can begin conducting targeted, crowd-sourced interviews almost immediately after creating an account. Among its suite of available tools include real-time webcam discussion, screen-sharing, and synchronized transcripts for post interview analysis.
Watch the video with Jenni Hogan where Simmons explains how the idea for the company came about, who their target customer is, and what will take Discuss.IO to the next level. Will Northwest startups like this one succeed in leveling the playing field for other up-and-comers? The coming year may show us the answer.
As part of our continuing series of Prime Time pitches from this year’s Entrepreneur University, an event produced by NWEN (Northwest Entrepreneur Network) , we present Jordan Schindler’s pitch for Skin Ally. The company produces pillow cases woven from bamboo fabric and infused with “acne-curing microcapsules” to combat acne.
This third of 6 Prime Time pitches produced by Flip the Media in conjunction with Jenni Hogan and NWEN shows the impressive range of creative business ideas taking flight in the Puget Sound area. While Seattle has become comfortable with its reputation as a center of technological innovation, several of the pitches chosen as finalists this year are lifestyle and health-related ventures. Think organic produce (Farmstr, a recently shown Prime Time Pitch), think skin care, and yoga apparel (Priya Life, subject of an upcoming Prime Time Pitch).
Clearly, entrepreneurs are finding new and disruptive ways to make, market, and distribute the things we’ve always loved and continue to need. With new technology constantly available, their options for doing traditional things in new ways are limitless.
Of course, technology as an end product continues to be a flourishing entrepreneurial springboard – recent Prime Time Pitch 9 Slides and future PTP Ofunnel are two examples of the creative possibilities.
Here’s our video of Jordan Schindler’s pitch to Jenni Hogan. Would you trust your face to this company? Want some inspiration for your own pitch? Watch and enjoy.
This video was produced by MCDM student Paul Rees, with camera work by Paul with Claire Li and Patrick Doherty.