Tag Archives: Storytelling
Content roles: So…what do you do, exactly?
One of the most crucial content challenges to resolve is effective coordination of everyone involved in creating, publishing, and distributing content—and that’s likely to be almost everyone in your organization. A few years ago, a hive of content-related job titles … Continue reading
SXSW: Stop waving your arms you’ll knock over my printed mug. And are those Google Glasses Ray Bans?
Based on this past week’s shenanigans at SXSW Interactive in Austin, very soon we will all be sitting at home gesticulating wildly at monitors or TV’s in order to make a booking on a rocket to space while our shirts … Continue reading
No Matter How Big Data Gets, it’s Still All About the Story
The rise of Big Data gets the attention and the panel discussions at South by Southwest Interactive, even though in the end it’s the ability to tell a story from the data which really makes a difference. Digital tools mean … Continue reading
in-NW: Transmedia Matters
“Content across platforms, engagement across platforms. ‘Transmedia storytelling’ is absolutely crucial.” –Hanson Hosein, Director of UW’s MCDM program At the in-nw conference February 13th, we heard from panelists representing a variety of intriguing backgrounds and projects, yet several topics seemed to circle … Continue reading
Vine: Storytelling in Six Seconds (or Less)
I see a lot of movies. As a lifelong film geek and a current programmer for the Seattle International Film Festival, I’ve seen the good, the bad, and the ugly (generally, as well as the Sergio Leone classic). Some are … Continue reading
Both Timely and Relevant: An MCDM Course Retrospective
When I was offered the chance to reprise my role as course facilitator in MCDM’s COM 546 (Narratives and Networks in Digital Media), I jumped at the chance. Last year’s experience with Cohort 11 was outstanding, and I had equally … Continue reading
Go Behind-the-Scenes with Four Peaks TV for “Teach Hanson”
Article by Ashley-Rose O’Mara, Jordan Slaymaker and Tanner Taylor For the 2012-2013 season of Four Peaks TV the name of the game has been increasing audience engagement. This fall Scott Macklin, Executive Producer of Four Peaks TV and Associate Director … Continue reading
Building Emotionally Satisfying Digital Experiences – A Checklist
At SIC 2012, Marc Connor, Chief Marketing Strategist at POSSIBLE Worldwide (WPP group), set out to clarify traditional concepts around marketing, branding and creating emotional connections leveraging the unique qualities of the interactive space. POSSIBLE partners with some of the … Continue reading
