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Browsing Tag transmedia marketing

  • Charettes
    Art & Design 0

    Charettes: Jump on This Cart With Your Transmedia Story

    This article is cross-posted from the Washington Filmworks blog. When Scott Macklin visited our Advanced Multimedia Storytelling class in the University of Washington’s Communications Leadership (Comm Lead) graduate ...

    On January 23, 2014 / By Carolyn Higgins
  • Business 5

    Will the Participatory Culture be the End of Brand Marketing?

    This post highlights the work of MCDM students.  By Matt Davis & Ryan Risenmay The age of the empowered consumer has eroded the foundations of traditional brand marketing.  ...

    On April 8, 2013 / By FlipTheMedia

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