Browsing Tag transmedia marketing

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  Art & Design 0

  Charettes: Jump on This Cart With Your Transmedia Story

  This article is cross-posted from the Washington Filmworks blog. When Scott Macklin visited our Advanced Multimedia Storytelling class in the University of Washington’s Communications Leadership (Comm Lead) graduate ...

  On January 23, 2014 / By Carolyn Higgins
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  Business 5

  Will the Participatory Culture be the End of Brand Marketing?

  This post highlights the work of MCDM students.  By Matt Davis & Ryan Risenmay The age of the empowered consumer has eroded the foundations of traditional brand marketing.  ...

  On April 8, 2013 / By FlipTheMedia