Jo Kwon, the renowned South Korean singer and leader of the boy band 2AM, has officially parted ways with Cube Entertainment. This significant move marks the end of his association with the agency he joined in November 2017 after leaving JYP Entertainment, where he spent 16 years.
Jo Kwon’s departure from Cube Entertainment has stirred emotions among fans and the K-pop community. The singer, known for his versatility and vibrant personality, has had a storied career, both as a member of 2AM and as a solo artist. His journey with Cube began with high hopes and new opportunities, but it seems the time has come for him to seek new horizons.
Reflecting on his time with Cube Entertainment, Jo Kwon expressed mixed feelings. He acknowledged the support he received from his labelmates, including members of BTOB and PENTAGON, who stood by him during the production of his music video for “Lonely.” He also mentioned HyunA, who reached out to him via video call to offer her encouragement. Despite the camaraderie, Jo Kwon felt the need for a change.
Jo Kwon’s transition from JYP to Cube was not without its challenges. He admitted feeling pressure during the shift but emphasized his desire to create music that felt natural and authentic. His decision to leave JYP was driven by a need for a fresh start as he entered his 30s. He felt he had accomplished all he could at JYP and sought a new beginning.
The singer’s choice to join Cube Entertainment was influenced by various factors. He met with several agencies before making his decision. The president of Cube Entertainment, Hong Seung Sung, played a pivotal role in convincing Jo Kwon to join the agency. Interestingly, 2AM’s management history is intertwined with Cube, as the group was initially Cube’s first artist before moving to Big Hit Entertainment. Jo Kwon believed that his personal growth and artistic journey were more important than the agency he signed with.
Despite the challenges of promoting as a group, Jo Kwon assured fans that 2AM would not disband. The members have clauses in their contracts that allow them to promote as 2AM when the opportunity arises. However, logistical issues, such as Im Seulong’s mandatory military service, have made it difficult for the group to coordinate their schedules. Jo Kwon remains optimistic about future 2AM activities.
The past year has been particularly tough for Jo Kwon. He described being 29 as a challenging period filled with new ventures, accidents, and agency changes. He even started a business with Yoon Kye Sang. Turning 30 felt like a rebirth for him, and he is eager to embrace new opportunities.
Jo Kwon’s departure from Cube Entertainment also brings attention to his unique image and talents. Known for his bright and energetic persona, he has always been seen as a distinctive figure in the K-pop industry. While he debuted as a ballad singer with 2AM, he has expressed a desire to explore other musical genres and showcase his diverse talents.
As he celebrates his 10-year debut anniversary, Jo Kwon’s primary goal is to remain relevant and not be forgotten. He acknowledges the ever-changing nature of the entertainment industry and the potential for gossip and misunderstandings. However, he views these challenges as part of the job and remains grateful for the recognition he continues to receive.
Jo Kwon’s journey has been marked by numerous achievements and memorable moments. From his early days at JYP Entertainment to his recent endeavors at Cube, he has consistently demonstrated his dedication and passion for music. His departure from Cube Entertainment signifies a new chapter in his career, one that holds promise and potential for further growth.
As Jo Kwon moves forward, fans eagerly await his next steps. Whether as a solo artist or as part of 2AM, his talent and charisma are sure to shine through. His departure from Cube Entertainment may be the end of one era, but it also marks the beginning of another exciting phase in his illustrious career.
