The popular Australian YouTuber Pretty Pastel Please, known to her fans as Alex, has tragically passed away at the age of 30. The heartbreaking news was confirmed through a statement shared on her Instagram page on Friday, July 5. The post revealed that Alex, whose full name was Alexandra, died suddenly and unexpectedly in June.
The announcement featured a photo of Alex smiling while holding her beloved pet bird, Archie. “We come to you today with a devastating announcement. It is with a heavy heart that we must inform you that Alex, known to many as Pretty Pastel Please, has passed away,” the statement read. “Her passing was sudden, unexpected, and devastating to all who knew her.”
The statement did not specify the exact date or cause of her death but mentioned that she was born in September 1993. Alex’s family and friends requested privacy as they navigate their grief, asking for respect and understanding from her followers. They also mentioned that a memorial for Alex would be shared via YouTube and Instagram in the near future.
Several fans expressed their condolences in the comments section of the post. One user wrote, “This is not what I wanted to open Instagram to today. Rest in Peace, Alex. You were a joy to watch and follow these past years.” Another longtime fan shared, “She always had such a bright and spirited energy. It would soothe me, and I would often listen to her videos before sleeping. It’s strange to think just how much she impacted my life even though we hadn’t directly met. I will still be watching her videos and thinking of her. RIP Alex.”
Since launching her YouTube channel in December 2017, Alex garnered more than 691,000 followers. Her content included fashion hauls, product reviews, thrift shopping, travel content, and footage featuring her talking parrot, Archie. In her last YouTube upload, posted on May 21, Alex reviewed several unique and quirky products from the shopping website Temu, including a hamburger-shaped pillow, a phone case in the shape of a cleaver knife, and a silver necklace featuring a pendant of a piranha.
Two days later, Alex informed fans via Instagram that she would be returning to a regular streaming schedule on the platform Twitch. “You can catch me live on Tuesdays, Thursdays, and Sundays at 6pm AEST over on twitch.tv/prettypastelplease,” she wrote alongside a snap of herself posing in front of a green screen with headphones on. Her last Twitch livestream took place on June 25. In addition to YouTube and Twitch, Alex had more than 91,000 followers on TikTok and upwards of 122,000 followers on Instagram.
Alex’s death has left her fans and the online community in shock. Many took to social media to share their grief and memories of the YouTuber. One fan wrote, “My heart is in my stomach. I’m so saddened by this news. Praying for her family. I can’t believe this. I loved her so much; she was my comfort person to watch.” Another added, “I can’t believe this. I don’t know how to process this, and I just hope she gets to rest in peace. To Alex’s family, she was a light in so many people’s lives, including mine. She deserved to live so much longer and to have a happy long life. Please don’t rush the memorial for us; take your time to grieve.”
Alex had been open about her struggles with mental health and social media trolling in recent years. She addressed her difficulties in dealing with negative comments and the impact they had on her self-worth. In a December 2022 post, she wrote, “I’ll admit it now, I don’t handle criticism well. I’m not cut out to handle reading negative things about myself. I can see a thousand positive comments and forget them all the moment someone says they don’t like me. Ten thousand people can tell me they think I’m beautiful, but if ten people call me ugly, my self-worth goes down the drain.”
In September 2022, Alex spoke publicly for the first time about being diagnosed with OCD and ADHD and detailed her struggles with anxiety and complex post-traumatic stress disorder. She documented her previous struggles with medication to treat her mental health and shared her journey towards feeling truly happy for the first time in a long time.
Alex’s fans and loved ones are now left to mourn her loss and remember the joy she brought to their lives through her content. Her energy and spirit will continue to live on through her videos and the memories she created with her followers.
Source: Instagram
