I’m a huge fan of Ruggable — I have one in my dining room and can confirm it has completely transformed the space in terms of style and functionality. So, I’ve always got my eyes open for their latest collaborations, and this time around, they’ve teamed up with Gwyneth Paltrow’s Goop.
“A well-loved home is a backdrop for our most special memories: playing with our children on the floor, a boisterous dinner party with old friends, a rare quiet moment curled up with a book,” explains Gwyneth Paltrow. “For Ruggable x Goop, we leaned into those precious moments, blurring form and function to create an elevated collection of organic neutrals with motifs and textures lifted from our travels.”
Her brand is all about infusing luxury into the everyday, so the collab with Ruggable just makes sense. The Goop collection on the Ruggable site has eight rugs in flatwoven, re-tufted, and jute textures, and prices start from $119.
“We love how the designs in the Goop collection balance simple, organic motifs with refined elements — they provide a truly peaceful focal point for any room!” says Cassandra Leisz, senior creative director at Ruggable.
If you’re looking to bring the best rugs into your home, Gwyneth Paltrow’s chic range is well worth looking at.
Bring subtle glamor into your home with this bright blue rug that’s adorned with dainty diamonds. I think the color palette used on it would work well in homes inspired by the Nancy Meyers aesthetic, which is one of the biggest Pinterest summer decor trends. The dark shade will also hide any stains, making it a pretty and practical choice.
I’ve struggled for ages to find a natural-looking rug that still has plenty of personality. I think this ticks that box perfectly, though. This is a modern interpretation of a classic Indian dhurrie rug, and has warm colors paired with gorgeous geometric motifs. Pair it up with wooden furniture and decor for a cozy finish.
This rug feels really regal to me, thanks to its lush sage shade and patterned borders. The darker shade is also ideal for high-traffic areas like entryways, where muddy feet might pass through. I’d definitely match this with gold or copper home decor to complement the inviting colors and amp up the Bridgerton design vibes.
I am a huge fan of nautical design, with coastal grandmother still holding a special place in my heart. I think this rug embodies this aesthetic in a timeless way, with indigo and off-white stripes that remind me of sea and sand. Lay it down and layer it up with rattan textures and blue and white decor to enhance this even further. It’s also available in latte cream if you want to go for a more subtle look.
Make an impactful statement with this simple yet striking rug that has an eye-catching harlequin print. The woven jute-like material is made from recycled and virgin polyester, as well as polyurethane that won’t shed or fray. I like the rectangular version, but I also think the runner shape is super chic and would look great alongside other entryway rugs.
I think this brings together Scandi-style and quiet luxury together beautifully. That being said, it’s still a versatile choice, making it ideal for renters (like me!) who want a statement piece they can take with them to different homes. For those looking to brighten up a small space, keep decor around it light in tone.
While rugs can be an initial investment, they’re a great way to tie a room together and can be carried with you wherever you move to.
“Our hope is that these luxurious, washable rugs live in your mind as part of your most special memories for years to come,” Gwyneth finishes by saying.
If we could live Gwyneth Paltrow’s life, one filled with regular facials, constant farmers’ market produce, and palette-cleansing country homes, we would. While Goop’s shop offers a chance to be part of her world, extravagant $3,500 backgammon sets and $2,500 vases are still a tad out of reach for most. But occasionally, Paltrow’s aspirational lifestyle brand will design a collection with a more affordable retailer—we all remember the iconic CB2 collab, don’t we?—and its latest is with rug brand Ruggable.
Starting at just $119, the assortment includes seven patterns ranging from graphic harlequin designs to Indian dhurrie–inspired motifs. Natural jute tones paired with shades of blue and muted sage offer a soothing spalike palette, much like the color story you’d find in one of Paltrow’s homes. Like everything at Ruggable, the collection is completely washable—because truly embracing the Goop lifestyle means hosting frequent dinner parties, ones where guests can drink red wine on that new rug.
Our team is rapidly messaging about which styles we’re snagging. Below are some of our most coveted picks.
All of our favorite designers are putting Tuareg rugs in their projects, so it’s no wonder we’re drawn to the Remi rug, which is inspired by the traditional Moroccan style. Unlike the vintage ones we’ve found on Etsy, Ruggable’s is water resistant, stain resistant, and machine washable.
As much as we love neutrals, some rooms require a pop of color. Calming teal is bold without being overpowering, and the addition of the micro diamonds inspired by Indian dhurrie designs adds a whimsical touch.
We’ve never met a stripe we didn’t love, and this organic take with stair-stepped edges is no exception. Unlike other styles in the collection, this one is offered in two colors: indigo and latte cream.
The intricate Dilara rug is also inspired by Tuareg rugs, but this time in dusty sage. While ideal for the neutral lover who wants to dip their toe into color, the green is balanced by hints of brown and cream.
Checkers may be overplayed, but harlequin is a breath of fresh air. The oversize diamond pattern blends charcoal and brown using recycled and virgin polyester and polyurethane that won’t shed or fray.
After welcoming two lucky guests to her Montecito, California, property last summer, Gwyneth Paltrow is returning the favor by making her way to your house. Well, sort of. Today, the actress-turned-entrepreneur and founder of lifestyle brand Goop released her first capsule collection with Ruggable. The eight floor coverings are a balanced combination of both brands: They’re durable and machine-washable without skimping on Paltrow’s feminine quiet luxury aesthetic. According to the Goop founder, filling your home with pretty items that aren’t too precious lays the foundation for a warm and welcoming space. We’ll agree with Paltrow on that one.
“A well-loved home is a backdrop for our most special memories: playing with our children on the floor, a boisterous dinner party with old friends, a rare quiet moment curled up with a book,” Paltrow explains. “We leaned into those precious moments, blurring form and function to create an elevated collection of organic neutrals with motifs and textures lifted from our travels.”
Inspired by modern Spanish revival style and traditional Indian dhurrie designs, the collection is equal parts elegant and inviting. Goop might put wellness and self-care at the forefront, but the brand’s beautiful collaboration with Ruggable has reminded us that Paltrow is very much for all things home. After all, she, like the rest of us, likes to think of our space as a personal sanctuary that should be designed with care—starting, of course, with a great rug.
“Our hope is that these luxurious, washable rugs live in your mind as part of your most special memories for years to come,” Paltrow adds.
Ruggable x Goop could evoke chill vibes year-round, but its mix of flatwoven, re-juted, and tufted layers feel particularly fitting for the summer. We could definitely picture the Salerno re-jute rug on a spacious patio or deck, while the Luna rug can bring that seaside style inside wherever you could use a touch of coastal-cool.
The entire collection is available in a bevy of sizes, ranging from hallway-friendly runners to a larger 9-by-12-foot surface. And, with prices starting at $119, Ruggable x Goop makes it possible to get that essence of practical luxury for less.
Source: Real Homes, Domino, House Beautiful
