Consequence, formerly known as Consequence of Sound, has announced a new partnership with Ticketmaster, enhancing its offerings for music fans. This collaboration allows users to explore upcoming concerts and festivals through Consequence’s “Live” section and within editorial articles, before being redirected to Ticketmaster.com to finalize their ticket purchases.
As an independent live music publication, Consequence has grown alongside its readers over the past 15 years. This evolution in music and live event preferences makes the partnership with Ticketmaster a natural fit. Ticketmaster, known for its artist-friendly platform, offers a wide range of live music content, from intimate club shows to massive stadium events. With just a few clicks, Consequence readers can now easily secure tickets to see their favorite artists.
Dan Armstrong, EVP of Distributed Commerce at Ticketmaster, emphasized the synergy between the two entities. He noted that Ticketmaster’s extensive portfolio of shows and events complements Consequence’s dedication to live music, providing fans with a seamless ticket-buying experience.
Alex Young, founder of Consequence, highlighted the publication’s deep roots in live music and its audience of avid concert and festival-goers. The new “Live” portal offers an easy-to-navigate experience where music fans can find curated information on upcoming concerts, the latest news about music festivals, exclusive photo galleries, and more. This partnership integrates a straightforward ticket shopping experience, enhancing the overall user experience.
Consequence, established in 2007, is a digital publication that covers music, movies, television, and more. With over 8.5 million unique visitors monthly, it ranks among the most visited and engaged digital pop culture publications. Based in New York, Consequence is owned and operated by Consequence Media.
The partnership with Ticketmaster is a significant step for Consequence, reflecting its commitment to providing comprehensive and accessible content for its readers. By leveraging Ticketmaster’s extensive network, Consequence can offer its audience a more integrated and user-friendly way to engage with live music events.
Source: Consequence, Ticketmaster
