In the latest advertisements for Classics by Savage x Fenty, the rapper A$AP Rocky is joined by his two-year-old son, RZA. Notably, their 11-month-old baby, Riot, does not appear in the campaign.
The promotional images showcase RZA sitting on his father’s shoulders, both clad in matching black t-shirts and underwear. In another shot, the 36-year-old musician flexes for the camera, wearing white briefs from the collection.
This isn’t the first time Rocky and Rihanna’s children have taken part in a campaign. Last month, they featured in a black-and-white Father’s Day series for Bottega Veneta, where the rapper posed alongside his kids, dressed in matching outfits that read “Best Dad.”
Rocky shared a heartfelt message on Instagram regarding that campaign, quoting Carrie Mae Weems: “TO ALL THE DADS WHO DARE TO DREAM AND ALL THE DADS WHO DARE TO LOVE.” He expressed how meaningful it was to collaborate with his children and family for the emotional piece, highlighting the vulnerability and love shared between him and his kids. He concluded with, “I am proud to be the man they call DADDA. Happy Father’s Day to all the proud dads out there #BOTTEGAVENETA.”
Rihanna has also mentioned that she often dresses their children in styles similar to Rocky’s. Earlier this year, she told Entertainment Tonight, “Whenever I dress them, I always try to dress them like Rocky. I always imagine dressing a girl, right? Every woman does that: ‘Oh, I’ll put her in these beautiful things,’ but then you have kids and think, ‘What do I do?’ So I thought, ‘You know what, I have the best hack—just dress them like their dad.’”
This family-oriented approach blends the couple’s individual styles with their shared commitment to parenthood.
For more about this campaign, check out the full article on WordPress.
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