P&M, a specialized publication in marketing and advertising in Colombia, has successfully informed its audience for over forty years about campaigns, creativity, strategies, and industry trends. This magazine has dedicated itself to highlighting key milestones of the best companies and institutions within the communication industry, reflecting on its rich history while also addressing future challenges and emerging media.
Founded in 1979 by Leonor Puentes, a graphic design enthusiast educated at Universidad Jorge Tadeo Lozano and a lover of printed magazines, P&M aimed to establish a medium focusing on the trends, statistics, and challenges of advertising, marketing, and communications in Colombia.
Over its impressive 45-year journey, P&M has developed a series of iconic projects, including the Anuario de la Publicidad Colombiana—an annual compilation of outstanding campaigns. The magazine also hosts the Top 10 event to honor excellence in advertising and marketing, and the Women to Watch initiative, which recognizes female leadership in the sector.
Since 2002, Carlos Fernando Vega, Leonor’s nephew and a fervent communication and marketing advocate, has been at the helm of the magazine. With an engineering background, Carlos has introduced innovative perspectives and ideas that have driven the modernization of the publication.
P&M has transformed into an omnichannel space, featuring multiple communication channels. The magazine is available in both print and digital formats, and its website publishes daily industry news. P&M maintains a robust presence on social media, fostering an active community, and organizes over eight significant events each year.
Additionally, the magazine provides updated content through podcasts and a WhatsApp channel, complemented by a weekly newsletter delivering essential information directly to subscribers. These diverse platforms highlight that P&M is much more than just a magazine—it serves as a vital resource for agencies, advertisers, professionals, academics, and industry experts seeking valuable insights.
Looking ahead, in August 2024, to celebrate its 45th anniversary along with its Ranking of the 300 Communication Companies, P&M will release a special issue. This edition will feature a list of 45 promising Generation Z leaders in the sector, along with articles showcasing essential transformations for Colombia.
To stay updated on digital advertising trends in Colombia, check out this report on the 11.7% growth in the first quarter of 2023.
In summary, P&M has not just endured but thrived, continuously adapting to the ever-changing landscape of marketing and advertising while serving as a cornerstone for professionals in the field.
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