Big Sean has officially parted ways with Roc Nation after a decade-long partnership, marking a significant shift in his career. The Detroit rapper has signed with S10 Entertainment, a management company founded by Brandon Silverstein. This transition comes as Sean prepares for the release of his upcoming album, “Better Me Than You,” set to drop on August 9.
In a statement to Billboard, Big Sean expressed his enthusiasm about the new collaboration. He stated, “Brandon shares the vision, understands where I’m headed, and I’m incredibly excited to work with him and the S10 team.” This sentiment reflects a positive outlook as he embarks on this new chapter.
Brandon Silverstein also shared his thoughts on the partnership, highlighting Big Sean’s immense talent. He remarked, “Big Sean is an incredible talent who, even after topping charts, breaking records, winning awards and headlining across the world, is just getting started. I can’t wait for fans to hear the new music.” This mutual excitement suggests a promising future for both the artist and his new management team.
While the news of Big Sean’s departure from Roc Nation may come as a surprise to some, the move is not entirely unexpected. S10 Entertainment, established in 2017, operates as a joint venture with Roc Nation, which means that Sean’s transition may not be as drastic as it appears. Additionally, Avex USA has recently invested in S10, further solidifying its position in the industry.
S10’s roster includes other notable clients, such as Myke Towers and actress Madison Bailey, indicating that the company is building a diverse portfolio of talent. Despite the change in management, Big Sean’s relationship with Roc Nation remains intact, as the company continues to play a role in his career.
Interestingly, while the announcement of Sean’s new management was made recently, S10 has been promoting their association with him since early July. An Instagram post from July 4 referred to him as “S10’s Big Sean,” suggesting that the partnership was in the works for some time.
As Big Sean gears up for the release of “Better Me Than You,” he has been actively engaging with fans. The album’s trailer, released on July 18, showcased a psychedelic visual accompanied by an unreleased track featuring a funky bass line and spacey synths. The trailer also included four pie-shaped graphs, which Sean later explained in a video.
In the clip, he elaborated on the significance of the graphs, stating, “When I was making this album, I was going through I felt like the same four emotions, really.” He described how he hand-drew the charts to represent his feelings during the creative process. The graphs symbolize the various moods he experienced, reflecting the emotional journey that shaped the album.
Sean shared that he faced considerable pressure while working on the project, but this pressure ultimately led to clarity. He emphasized the importance of happiness and how it played a role in his creative process. The graphs serve as a visual representation of his emotional landscape, bringing the album’s themes to life.
As the release date approaches, fans are eagerly anticipating what Big Sean has in store. His departure from Roc Nation marks a new beginning, and with the support of S10 Entertainment, he is poised to continue his trajectory in the music industry.
With a decade of experience under his belt, Big Sean’s evolution as an artist is evident. His ability to navigate changes in management while maintaining his artistic vision speaks to his resilience and dedication to his craft. As he embarks on this new journey, fans can expect a fresh perspective and innovative music that reflects his growth.
In conclusion, Big Sean’s departure from Roc Nation after ten years signifies a pivotal moment in his career. With the backing of S10 Entertainment and the release of “Better Me Than You” on the horizon, the rapper is set to explore new creative avenues. As he continues to evolve as an artist, fans are sure to be captivated by the music and the emotions that drive it.
Source: Billboard
