The Dallas Cowboys, often hailed as “America’s Team,” have a storied history in the NFL, but one of their lesser-known contributions to pop culture is a music video they released during the 1986 Christmas season. This video, titled “Living the American Dream,” is a delightful throwback to the 1980s, filled with the vibrant colors and unique graphics characteristic of that era.
In this music video, the Cowboys players showcase their talents not just on the field but also in a musical format. While the players are undoubtedly skilled athletes, their singing abilities vary. Some players exhibit a decent vocal range, while others might not be mistaken for professional singers. However, the charm of the video lies in its infectious energy and catchy chorus, which features the players chanting, “WE…ARE…living the American dream!” This catchy hook has a way of sticking in your head long after the video ends.
The Cowboys’ foray into music was likely inspired by the Chicago Bears’ “Super Bowl Shuffle,” which had gained immense popularity the previous year. The Cowboys aimed to project their toughness and competitive spirit while also embracing their identity as a patriotic team. However, despite their efforts, the music video did not translate into on-field success. The Cowboys finished the 1986 season with a disappointing 7-9 record, missing the playoffs entirely.
Looking back, one might wonder if the Cowboys should have waited a few years before releasing their music video. The team would go on to achieve significant success in the 1990s, winning three Super Bowls in 1992, 1993, and 1995. Perhaps a music video during that more prosperous time would have resonated better with fans.
Today, the official music videos associated with the Dallas Cowboys are produced by various artists rather than the players themselves. This shift leaves fans reminiscing about the charm of the original video. Imagine if current stars like Dak Prescott, CeeDee Lamb, or Micah Parsons decided to recreate that 80s magic. The thought of them belting out catchy tunes and creating new earworms for fans to enjoy is certainly an enticing one.
The nostalgia surrounding “Living the American Dream” serves as a reminder of the Cowboys’ unique place in both sports and entertainment history. While the team has evolved over the years, the spirit of fun and camaraderie captured in that music video remains a cherished memory for many fans. It’s a testament to the Cowboys’ enduring legacy, not just as a football team but as a cultural phenomenon.
As we reflect on this quirky piece of Cowboys history, it’s clear that the team has always been more than just a football franchise. They have embraced their role as entertainers, and “Living the American Dream” is a perfect example of that. The video may not have achieved the success they hoped for, but it certainly left an indelible mark on the hearts of fans who appreciate the lighter side of sports.
In conclusion, the Dallas Cowboys’ music video “Living the American Dream” is a delightful relic of the 1980s that showcases the team’s personality beyond the football field. While it may not have led to immediate success in the NFL, it remains a fun and memorable part of the Cowboys’ legacy. As fans continue to celebrate the team’s achievements, they can also take a moment to enjoy this unique musical offering from the past.
Source: Getty Images/Retro Mike VHS via YouTube
